1. Sussex Academy Varsity Athletics By: Hailee Gooch

2. Sussex Academy Varsity Athletics

3. Applications Used

4. Overall Goals * To produce an increase in school and community support for the athletic department at Sussex Academy. * My objective was to raise attention about high school sports specifically fall (soccer, volleyball, and cross country) scores and events by the end of the semester. * My digital engagement strategy was to use social media to promote the athletics through Facebook, Twitter, Instagram, and WordPress.

5. Individual Social Media Goals & Tactics Twitter: I will post scores throughout/ after games and at least tweet once a day. I will post a reminder about game times, the day before games. (Scores) Instagram: I will post an athlete of the week picture, team photos/athletic shots once to twice a week. (Highlight the teams/players) Facebook: I will post on the wall before games and as a reminder for fundraising events, game scores, and highlights at least twice a week. (Fundraising, Events, overall athletic accomplishments) WordPress: I will upload the majority of the site toward the start of my project and post new items two to three times a month. (Basic information DIAA forms, schedules, try-outs)

6. Stats Instagram: 12 Posts, 109 followers Twitter: 49 Tweets, 28 Followers Facebook: 102 Likes, 51 Posts WordPress: 7 Pages, 71 views

7. Dig Pink CSR Event Friday, October 23, 2015 6-9:30 p.m. Raise money for fall athletics, breast cancer, and raise awareness about breast cancer. Raised over $700.00 Had 7 teams participate and viewers attend

9. Social Media Guidelines I did not have to make guidelines There was one incident on Instagram:

10. Take Away Successful, Efficient, Prompt methods of exporting information to the public Kids, and parents enjoy seeing the posts WordPress wasn’t a hit Instagram and Facebook were successful (demographics) SA won’t be using the pages because of there PR specialist I will be using social media applications within my career Coaching made it difficult

11. Biggest Hits Instagram and FB

12. Facebook Top Hits

13. Twitter Top Hits