1. How to do the evaluation

2. Existing Products New Products Existing Markets New Markets Market
Tesco Growth Strategies- place your products on the grid example next slide
Existing Products
New Products
Existing Markets
Market
Penetration
Product development
New Markets
Market Development
Diversification

3. Tesco Growth Strategies
Existing Products
New Products
Existing Markets
Market
Penetration
Product development
New Markets
Market Development
Diversification
Tesco bids for Carrefour's
Asian stores in hope to
become grocery market
leader in SINGAPORE

4. Low Market Share Rising Star Problem Child Cash Cow Dog
Tesco
Product Portfolio Analysis Place your products in correct box
Example next slide and theory on slide 5 if you have forgotten it
High Market Share
Low Market Share
High Market growth
Rising Star
Problem Child
Low Market Growth
Cash Cow
Dog

5. Product Portfolio Analysis
Tesco
Product Portfolio Analysis
High Market Share
Low Market Share
High Market growth
Rising Star
Problem Child
Low Market Growth
Cash Cow
Dog
Tesco Film Club

6. Product Portfolio Analysis
Boston Matrix
Product Portfolio Analysis
Big investment to develop and advertise to start with but it has big sales potential for the future.
Excellent products with high growth and high market share; but need constant advertising.
Rising Star
Problem Child
Low market share %
Profits from Cash Cows help fund new products. Sales made with little investment.
Sales are falling and it may be taking profit to keep the dog alive.
Cash Cow
Dog
Dog
Low market growth %
High market growth %
Cash cow
Dog
Rising Star
Problem Child
Low market share %
High market share %
Problem Child
Dog
Rising Star
Cash Cow