1. RGV University Rapid Metro

2. RGV Rapid Metro: Business Idea Placing a parking garage valley wide to transport university students via shuttles and using a smart boarding card as a form of payment.

3. Business Strategy Segmentation: Our target market would be Rio Grande Valley University Students.

4. Core Competency Time and cost efficient transportation service by providing multiple access locations and smart boarding card payment method.

5. Core Business Processes Sales/ Marketing Generate sales at station and via internet Accounting Process payment and Issue smart boarding card Service Provide students with amenities/parking lot and bus customers to universities Security Guards Maintenance Notifications: Emails regarding delays and etc.

6. Porter’s Five Competitors: University shuttles Threat of New Entrants : University parking expansion and Car Rental Substitutes: Taxis, public transportation and privately owned cars Customers: Valley University Students Suppliers: Mercedes Benz and Ford

7. Ethical Issues Analysis Responsibility of stakeholders Code of Ethics for company Security for database Environmentally responsible Screening of employees Mandatory ethical class

8. Customer Relationship Management Enhance customer relations: Surveys Mass emails requesting feedback Website questionnaires Use of Customer information: Determine growth of Firm Determine allocation of funds Improve customer Service

9. Cutting Edge IT Analysis Mobile apps: provide advisories & planner Augmented Reality: Screen displaying shuttle routes/schedules Data Warehouse: housing customer and organization info.