1. NEW Regional Operations Guidelines Strategic Planning Flow Chart

2. Strategic Planning Session Mission Policies Objectives Strategies Action Plans Results “To attract, retain and advance women in the consumer products and retail industry through education, leadership and business development ” NEW By-Laws Regional Guidelines

3. Where are we / have we been? Internally What business are we in Base Data Strengths & Weaknesses Organization Management Style Externally Competition Environmental Analysis Economic Government Technological Social How do we get there? Strategies Action Plan CONTROL Where do we want to be? Mission Policies / Beliefs Objectives Key Performance Area – Key Results Area (Indices) Opportunities – Treats Critical Issues

4. Planning Implementation Operation Control Review, Evaluate Modify/Add/Delete Management Circle 80% 20% 80% All the Rest Essential Few Areas of Interest Results PARETO’S PRINCIPLE

5. SWOT Analysis StrengthsWeaknesses OpportunitiesThreats

6. Planning Definitions Action Plan – the explicit portion of a given Program which outlines the tasks required to implement that Program, the person responsible for each task, the due date for the completion of each task, and an analysis of the benefits and costs for the specific Action Plan. Base Line – An estimate of future performance based upon the continuation of the Current Game Plan expressed quantitatively in terms of each Objective. Beliefs – A statement of the organization’s “code of conduct”. Its ethical posture in terms of business relationships. Current Game Plan – The strategy (general course of action) pursued over the past three to five years which provided the framework for past planning and decision making. Environmental Factors – Those external factors affecting the performance of the organization over which the organization has little or no control (i.e., legislation, social changes, technological changes, etc.). Management Style – the actual methods employed by the management group, as a whole, in conducting the operation of the business. Mission – a broad statement of the purpose for which the organization exists and the function it performs. Objective – a quantitative expression of a desired result. Plan – the documented results of planning. The formulation of Objectives (the ends) and the development of Programs (the means) to achieve these objectives. Planning Gap – the difference between the Base Line projection and the projection of a desired Objective. It is the difference between these two values at any given point in time. Policies – Management pronouncements that establish parameters within which the organization accomplishes its Mission. Programs – Specific actions designed to contribute to the achievement of an Objective. Strategy – A general course of action utilized in achieving an Objective. Strengths – Characteristics which enhance the effectiveness of the organization. Weaknesses – Characteristics which limit the effectiveness of the organization.