Presentation is loading. Please wait.

Presentation is loading. Please wait.

Advertising With. About The Beachcomber – Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High.

Similar presentations


Presentation on theme: "Advertising With. About The Beachcomber – Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High."— Presentation transcript:

1 Advertising With

2 About The Beachcomber – Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High School to inform, advise, and entertain the school community. – Established in 1926 – Distributes 5,000 full-color copies of 4-6 issues

3

4 Why The Beachcomber is a Perfect Fit for Your Advertising Needs -68% of students spend more than $20 on discretionary purchases weekly. -89% exercise. -46% are interested in working out at a gym. -81% have never heard of your gym.

5 Beachcomber Readers’ Interests

6 Where can you find Beachcomber readers?

7 3.2 miles, or about 9 minutes by car 33141 Training Zone

8 2.7 miles, or about 7 minutes by car Training Zone Miami Beach Senior High School

9 Your Competition -56% of students have heard of Crunch Gym. -19% have heard of the Training Zone

10 From a Beachcomber Reader “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a gym, I would definitely try it out.” -Mark Zavala, sophomore

11 From a Beachcomber Reader “If there was a coupon for a gym in The Beachcomber, my friends and I would definitely use it.” -Gabriela Gerinska, freshman

12 Benefits of Advertising With The Beachcomber -72% of students bring other people to exercise with them. -62% bring 2 or more people to exercise with them. -21% share The Beachcomber with others after reading. -81% are more likely to buy something if one or more of their friends recommend it.

13 Benefits Continued -74% of students learn about businesses through advertising or coupons. -92% plan to stay in South Florida for the next year. -45% of students would be interested in going to a gym if there was a coupon for it in The Beachcomber.

14 A Previous Successful Ad Campaign From left to right: Front of insert, 1/8-page ad, back of insert

15 A Word From Blissberry “Thank you Beachcomber! Advertising in your newspaper has brought Blissberry great customers. Thanks for the exposure.” -Kim Pham, Blissberry owner

16 How will your ad look?

17 Advertise with The Beachcomber for 2009-2010 Rates: 1/8 Page (4” x 5”): _____ x $45 = $_____ 1/4 Page (5” x 8”) _____ x $90 = $_____ 1/2 Page (8” x 11”): _____ x $150 = $_____ Flyer Insert (8.5” x 11”): _____ x $200 = $_____ Full Page (10” x 16”): _____ x $300 = $_____ All advertisements must be prepaid one week before publication. Prepay for 4 issues and receive a 10% discount. Email all artwork to: PAWLY50G@YAHOO.COM No graphics? We will design your ad for a 25% surcharge. Insert a coupon in The Beachcomber for just $200 an issue!

18 To contact us: -Call: 305-532- 4515 and ask for Andy Weiss -E-mail: aweiss@dadeschools.net

19 Thank you for your time!


Download ppt "Advertising With. About The Beachcomber – Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High."

Similar presentations


Ads by Google