1. CPS 49S Google: The Computer Science Within and its Impact on Society Shivnath Babu Spring 2008

2. Outline for Today Why are we interested in Google? What we will cover in this class Logistics

3. Staff Instructor: Shivnath Babu –Assistant Professor of Computer Science –shivnath@gmail.com shivnath@gmail.com –Office: D338 LSRC –Office hours: After class and by appointment

4. Google Why are you interested in Google? –Or, why are you interested in this class? –Or, both

5. Course Outline: Three Parts Google’s cool technology –Backed by Computer Science Science/technology  Successful business Impact –How things have changed in the Google era

6. Course Logistics Recommended textbook: –The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. By John Battelle. September, 2005. Portfolio Trade. Paperback version available, e.g., at Amazon The Bookstore should have this book Insightful and comprehensive book on the applications and impact of Web-search technology Web site: http://www.cs.duke.edu/courses/spring08/cps049s

7. Work/Grading Class participation 40% –Attendance and participation in the discussion –Leading a discussion in class –Team Project Writing assignments 20% –Scribe notes –Homeworks –1 long project report (10-12 pages) Four quizzes 40% –Best 4 out of 5

8. Work (contd.) Class participation –You are responsible for completing the assigned reading for each topic before we discuss the topic in class –Come prepared for discussion –Reading assignments will be posted on the course web page or hardcopies will be handed out –Have to attend >= 80% of classes Discussion in class –Discussion leader –Scribe

9. For Next Tuesday (1/15) 1-2 page writeup on: –Why you are interested in Google; What excites you most about Google –Give a prioritized list of five topics on which you would like to lead the class discussion Based on these writeups: –I will come up with a schedule for discussions

10. Teams and Class Discussions Based on these writeups, I will: –Divide the class into 6 teams of 3 students each –Come up with a schedule for discussions Teams: –Computer Science Team (core technology) –Business and Economy Team (science  money) –Advertising Team (core of Google’s business) –Privacy and Personalization Team –Fraud Detection and Prevention Team –Services Team (YouTube, Social Networks, etc.)

11. Responsibilities of the Discussion Leader Before the discussion –Read the assigned and supplementary reading materials & discuss with team members –1 week before the discussion: suggest modifications (if any) to the assigned reading material –1 day before the discussion: send me the discussion points/outline During the discussion –Give 10-15 minute talk to open the discussion –Lead the discussion --- have concrete points After the discussion –Create a report on the discussion

12. Responsibilities of the Scribe Scribe will be a team member Record important points raised during the discussion Submit the scribe notes to me and to the discussion leader on the same day Discussion leader has one more day to submit the discussion report to me

13. Assigned Readings For next Tuesday (1/15): –First chapter in the Battelle book –Handout For next Thursday (1/17): –Second chapter in the Battelle book, A Taxonomy of Web Search –Handout For the following Tuesday (1/22) –Early paper by the “Google guys” –Handout –Also posted on the course readings web page

14. Reminder: For Next Tuesday (1/15) 1-2 page writeup on: –Why you are interested in Google; What excites you most about Google –Give a prioritized list of five topics on which you would like to lead the class discussion Based on these writeups: –I will come up with a schedule for discussions