1. YBK BASICS

2. what do we mean when we say _______________ SPREAD?

3. what do we mean when we say _______________ MOD?

4. what do we mean when we say _____________ _______________ DOMINANT PACKAGE?

5. what do we mean when we say _______________ GUTTER?

6. what do we mean when we say____ _______________ MAGIC BOX?

7. what do we mean when we say __________ GRID?

8. what do we mean when we say __________ PICA? Pica = Unit of measurement on a spread

9. what do we mean when we say _______________ FOLIO?

10. what do we mean when we say______ _______________ BODY COPY?

11. what do we mean when we say _______________ CAPTIONS?

12. what do we mean when we say _______________ HEADLINE?

13. what do we mean when we say __ __ ____________ MUG SHOT?

14. what do we mean when we say _______________ PROOF? Proof = our final opportunity to make corrections Who sees our proofs before a deadline???

15. what do we mean when we say _______________ LADDER? evenoddTopicEventsClubsSportsAcademicsStudent LifeAssignedDeadline 01 Title Page EiCs 1 23 get it - opening EiCs 1 45 go with it - opening EiCs 1 67 GET IT DIVIDER EiCs 1 89 get introducedNewcomer Potluck Dinner CPP (college visits) Book Club (introduce one another to new books) freshman volleyball (girls are being introduced to the sport -- they never played before) crew - learn to row program Intoduce yourself on the first day of school Guest speakers (introduce you to a new topic) welcome to McLean (new students and teachers) try a new food 1 1011 get introduced 1 1213 GET A NEW PRINCIPAL INTERRUPTER EiCs 1 1415 get spirit 1 1617 get spirit 1 1819 get traditionsSenior T shirts - handing out McLeandership The Rock Holidays

16. THEME Backbone/Inspiration for book 2013: Champe is OURS 2014: More Than Just

17. Let’s put it to the test! Terminology Quiz on Friday/Monday. YBK 101