2. MISSION To delight our customers. To build a profitable enterprise that maximizes investor returns. To build win-win relationships with all our business partners, based on mutual trust, respect and support. To work to bridge the digital divide, to build our nation and to enhance its standing abroad.

3. VISION Our brand vision is about pleasing our customers and exceeding their expectations. It is our goal to empower them with choices and innovative solutions that will give them greater control and freedom to live it to the fullest.

4. Industry analysis Bargaining power of buyers. Bargaining power of suppliers Firm analysis Cheapest postpaid plan Growth in global telecommunication service industry.

5. PEST ANALYSIS Political analysis is Malaysia government published the telecommunications companies are to perform compulsory registration of all their prepaid cards. Economic analysis is Malaysia's economic in last few years has been already be related to the world economic and also Asian economic

6. Social analysis is the fundamental values of sensitivity, predilection and behaviors is the major cause that can influence Celcom products. Technology analysis is consumers can top up their prepaid credit via internet transaction and also for postpaid consumers they can check their bill through online to save money and papers (go green).