1. Persuasive Techniques Just the Basics: see pages 898 - 899 in Elements of Literature (4th Course)

2. Types of Arguments  : demonstrates how a cause-and-effect relationship supports the speaker's point  Argument by causation: demonstrates how a cause-and-effect relationship supports the speaker's point  Analogy: explains or illustrates a point by making a literal comparison between two unlike things  Appeal to authority: cites an expert on a subject to support a point

3.  Appeal to emotion: uses examples or language that appeals to the audience's emotional needs and values loaded words loaded words glittering generalities glittering generalities nostalgia nostalgia testimonials testimonials  Appeal to logic: gives facts, statistics and examples to the listener's minds

4. Rhetorical Devices: certain ways of using language for the purpose of persuading an audience  Allusion: referring to literature or an actual event, person, or place  Diction: choosing words to create a certain tone or mood  Metaphor  Repetition  Rhetorical question: posing a question without expecting an answer.  Parallelism: using the same syntax to point out a similarity in ideas