1. Certified Farmers Markets Listening Sessions Sacramento-October 27, 2010 Santa Monica-November 1, 2010 Fresno-November 3, 2010 Berkeley-November 8, 2010

2. Overview  History  Program Intent  Responsibilities  Regulations  Funding  Common Misconceptions  Program Challenges  Recent Initiatives  Next Steps

3. History  1975 Task Force  Cling Peaches sold under Standardization Exemptions  1978 Regulations Established  2000 - 2010

4. Program Intent  Promote the Consumption of California-Grown Produce  Promote Access to California-Produced Agricultural Products  Bring the Farmer Face to Face with Consumers  Provide an Alternative Method for Growers to Sell

5. Responsibilities  Producer  Market Manager  County Agricultural Commissioner  CDFA  Advisory Committee

6. Producer Regulations  A Producer may only Sell Ag Products which He/She has Produced  Standardization Exemptions  Buying and Reselling are Prohibited  Only Producer, Family Member, or Employee may Sell Products Listed on Cert  May Sell for Two Others if Cross- Referenced on Certificate

7. Operator Regulations  Ensure Producer’s Certificate is Valid and Posted  Ensure Producer is only Selling Products Listed On Certificate  Ensure Proper Person is Selling  Ensure Second Certificates are Cross-Referenced and Separated  Ensure Producer Selling Non-Certifiable Ag. Products are being done in Accordance with Rules and Regulations  Collect and Maintain an Itemized List of Products Sold from Each Producer (Load List)

8. State Funding  Every Operator of a CFM is Required to Submit a $.60 Cent Fee for Each Certified Producer Certificate and Other Agricultural Producers Participating on Each Market Day –Maximum Currently Authorized by Statute  The Market may Recover Part or All of the Fee from the Producers and Other Agricultural Producers Participating

9. State Funding  FY 2005/06 - $195,558 –Approximately 500 Markets  FY 2009/10 – $229,702 –Approximately 700 Markets  719 Markets in Operation Today

10. County Funding  The County Agricultural Commissioner May Charge a Certification and Inspection Fee up to $60 Dollars Per Hour –Maximum Currently Authorized by Statute  Less than Full Cost Recovery for Nearly All Counties  County Board of Supervisors Decisions/Constraints

11. Common Misconceptions  What is a Certified Farmers Market  Local  “Small” Farmer  Produce is Organic

12. Program Challenges  Misconceptions/Consumer Education  County Border Limitations  Non Certifiable Agricultural Products  Allowance of Employees and Second Certificates  Supplementing  Funding/Resource Constraints

13. Recent Initiatives  State Staff Conducting Market “Sweeps” –4 “Quarters” and 12 Months of Data –Cross Training/Utilization –Non Compliance Reports  Proposed Regulations and Amendments

14. Propose Regulations  Clarification of New Law (AB2168) –End User  Restaurants and Chefs  Non-Profits  Further Delineation of the Certified Section of a Market (Operator Application)  Penalty Matrix

15. Next Steps  Listening Sessions –Sacramento – October 27, 2010 –Santa Monica – November 1, 2010 –Fresno – November 3, 2010 –Berkeley – November 8, 2010  Establishment of “Technical Planning Committee –Report Of Output in First Quarter of 2011

16. Public Comment Period  Speaker Registration  Certified Farmers Markets  Three Minute Limit –May Allow for Additional Comments at the End of Session if Time Permitting  Not an Interactive Q & A Session