1. ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

2. Evaluation  Assignment – 70%  Mid term Exam – 10%  Final Exam – 20%

3. Assignment-70%  Entrepreneur’s Profile – 10%  Internship – attached to one particular small/medium organization (4 weeks)  *Written activities (report) as entrepreneur (base on internship) – 30%  Business proposal – 30%

4. Profile  Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur!  Write about his/her profile.  Use your creativity to complete this.

5. Internship  Search and attached yourself to one particular small/medium size organization  Most important things – their willingness to participate and cooperate with you in completing the four weeks  Come out report on the activities and at the end with some suggestion for improvements  Use your creativities – photo, map, questionnaire design, etc

6. Business Proposal  Think about any kind of business you wish to develop if its happened you will become entrepreneur one day  Prepare the business proposa l

7. Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix

8. Con’t Body of Content Introduction – comp. background, vision & mission Organizational support Who’s who? Strategy 4 p’s Financial plan Gantt chart Limitation

9. Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

10. Mid term Exam  only 10 %  Chapter 3 only: Creativity, innovation and entrepreneurship  Also related issues in entrepreneurs  Three short questions

11. Final Exam  20% (Schaper’s, 2004)  Covered chapter 3 and 5 only  Also related issues in entrepreneurs  Chapt 3: Creativity, innovation and entrepreneurship  Chapt 5: Options for going into business  All 5 long questions

12. Important  Dateline for submission  Test and exam  Kelas maya  All the best