1. Internship Abroad Jacqueline Doherty JCDecaux Ireland Marketing Intern

2. Agenda JCDecaux background Team Projects Intern Projects Conclusion

3. Advertising in Ireland Media Owner (JCDecaux) Broker that rents the space / product Outdoor Specialist (Kinetic) Recommends placement of ads Creative Agency (Cawley Nea) Media Specialist (OMD Ireland) Divides and allocates budget Advertiser (Guinness) Client

4. Europe’s Largest Out-of-Home Advertising Company – Exclusively Outdoor – Brand leader – Quality – Innovate

5. Products MetropanelLUAS Billboard Metropole

6. JCDecaux Ireland Sile Greene Marketing Executive – Marketing Plans and Communication – Innovate Eimear McGrath Market Research Executive – Marketing Plans and Communication – Joint National Outdoor Research (JNOR)

7. Administrative Tasks Review Trade Magazines Update Contact Database – Media Agencies, Creative Agencies, Clients Photography – Cyclical, dublinbikes

8. “Ask For Us By Name” Campaign Long-Term Sales Communication – Email brochure ad Reconnect with current clients – Postcard Reach out to prospective clients – Rulers & Wrap – Hard Cover Books

9. Website Development Meetings Research Social Media Final product: http://www.jcdecaux.ie/

10. JCDecaux Innovate Contact Client Meetings Mock ups and Quotes Project managing

11. Photography Website Maintenance Monitor statistics Send reports Press Release dublinbikes

12. Market Research Joint National Outdoor Research Association (JNOR) – Hypothesis: that ads on buses can be seen by a wider audience due buses not having assigned routes. – Reality: Conducted primary research on bus randomness to determine that the Dublin buses normally take the same route every day.

13. Media Research & Planning International “Glossy Magazine” Brands – Performed primary research to discover which brands were sold in the proximity of certain JCDecaux billboards in order to target consumers at point of purchase

14. Boston When I returned to Boston in September 2010 I found that JCDecaux metropoles had been built all over the city!

15. Conclusion I loved this internship. I feel like I learned so much that I was able to link to my classwork and will be able to use in my future career. I can now compare an American agency to an agency abroad.