1. IDEA initiative of VNO-NCW Confederation of Netherlands Industry and Employers & Royal Netherlands Armed Forces LtCol Marines (R) Chris P. van der Plasse Chairman IDEA network chris@sdg.eu

2. IDEA Integrated Development of Entrepreneurial Activities

3. Where people work, there is no time to fight!

4. MISSION To deploy our reserve officers, within the military (CIMIC) context, in order to: Stimulate economic activities in (very) small and midsize local businesses Cooperate with local authorities, financial institutions, NGO’s and IO’s Improve employment opportunities which will lead to a more stable society Use the ILO developed Start & Improve your Business (SIYB) model as operational strategy

5. IDEA Consultants Experienced Business People / well prepared for PSD setting Business Consultants, - trainers, entrepreneurs Experience within Small- & Midsized Companies Military experience / SIYB certified 8 – 12 weeks in Mission Area Highly motivated Extremely flexible Physically Fit

6. SCOPE of IDEA AS LONG AS NECCESARY AS SHORT AS POSSIBLE Clear Exit Strategy: 1.Initiate a Business Development Centre 2.Handover activities to NGO

7. 3 Phase Conflict model & Keyplayers ReconstructionInterventionRebuilding Time Intensity MilitaryNGO’s en IO’s National Institutions

8. Missions Bosnia (2001-2004) Bugojno, central Bosnia Afghanistan, Baghlan province (2005-oct 2006) Afghanistan, Uruzgan province (2007 - ….)

9. Main Questions –What are the skills needed by the reserve to fill the requirement of today's NATO missions. –Do entrepreneurs / corporations permit recruitment and deployment of their staff ( CIMIC capable)

10. A Few Remarks My Orientation  Comprehensive Approach / primarily Development  ISAF / Afghanistan as the main NATO mission  Deployment based on volunteers / officers  Functional Specialist / CIMIC  Dutch Bias…

11. Observations Question 1 What are the skills needed by the reserve to fill the requirement of today's NATO missions? Combination of military attitude and civilian expertise (building, (agri)culture, logistics, education, finance..) Negotiation skills in a complex environment, entrepreneurial approach ( PSD) & cultural awareness Take being Reservist as a serious and valuable commitment and prepare as you perform. ( it’s not a hobby anymore!) Skills to be developed by operational deployment / missions

12. Observations Question 2 Do entrepreneurs / corporations permit recruitment and deployment of their staff ( CIMIC capable) YES, if :  It connects to a need they may have or develop (Corporate Social Responsibility )  There is a clear benefit for both parties ( MD, leadership development, making a difference)  The considerations of the entrepreneurs / corporations are taken seriously. ( planning & communication)

13. Election time 2004