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February 18 th. 1. This is the #2 TV channel in terms of profitability a. ABC b. CBS c. NBC d. FOX e. QVC.

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Presentation on theme: "February 18 th. 1. This is the #2 TV channel in terms of profitability a. ABC b. CBS c. NBC d. FOX e. QVC."— Presentation transcript:

1 February 18 th

2 1. This is the #2 TV channel in terms of profitability a. ABC b. CBS c. NBC d. FOX e. QVC

3 2. RFM Scoring is used a. To assess Data base effectiveness b. To determine market share c. To segment business markets d. Primarily with nonprofits RFM Scoring Recency Frequency Monetary transactions

4 3. You could by his and hers life-size Lego statues in this company’s Catalog. a. Nordstrom b. Neiman Marcus c. The Gap d. Urban Outfitter

5 4. Infomercials a. Target Single females ages 18 to 34 b. Tell a story c. Are good at Branding d. Must have a store presence e. All of these are true

6 5. What holiday did the University choose NOT to celebrate on Monday? a. President’s Day

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