1. How would you measure the students’ attitudes toward this lecture?

2. Affective Measurement Instruments
Presented by
Lauro Davalos
Jessica Tovar-Hilbert
Lora Smith
Yen Ngo
Rachel Ong
CUIN 6378 Instructional Evaluation

3. What are Affective Instruments?
They are instruments that measure characteristics of individuals along a number of dimensions and to assess feelings, values, and attitudes toward self, others, and a variety of other activities, institutions, and situations (Jacobs, nd)

4. Distinguishing Behavior from Attitude
Behaviors refer to what are expressed overtly such as seeing, looking, hearing, yelling, saying, keeping quiet, etc. They are what people focus on to conclude that the others have bad or good attitudes.
Attitudes are fairly consistent and stable ways that people think and feel about or react to other people, places, things, or ideas.
Because attitudes reflect people internal thoughts and feelings, they are not directly observable. Therefore, we always draw conclusions about unobservable attitudes based on observable behaviors.

5. Affective Instrument Examples
Sociogram
Lauro
Jessica
Rachel
Lora
We expect them to measure surveys, questionnaires, direct questioning,

6. Affective Instrument Examples
Two-Point Scale
Directions: Circle yes or no to indicate whether you agree or disagree
with statement.
1. I read books in my spare time Yes No
2. I prefer fiction to nonfiction books Yes No
3. I think reading is fun Yes No
We expect them to measure surveys, questionnaires, direct questioning,

7. Affective Instrument Examples
Likert Scale
Directions: Indicate the extent to which you agree or
disagree with each statement by circling the appropriate
response.
1. I read books in my spare time.
Strongly Agree Agree Undecided Disagree Strongly Disagree
2. I prefer fiction to nonfiction books.
3. I think reading is fun.
We expect them to measure surveys, questionnaires, direct questioning,

8. Activity 1: Try An Instrument
What type of affective instrument was presented and how did you know?
Class fills out the likert scale.

9. Use of Affective Instruments
Determine current performance
Progress towards goals (behavioral and attitudinal)
Parents/teachers/learners will know current performance
Assess children with disabilities better

10. Advantages
1. They are quick and economical to administer and score. 2. They are easily adapted to most attitude measurement situations. 3. They provide direct and reliable assessment of attitudes when scales are well constructed. 4. They lend themselves well to item analysis procedures.
Yen will

11. Disadvantages
1. Results are easily faked where individuals want to present a false impression of their attitudes. 2. Intervals between points on the scale do not represent equal changes in attitude for all individuals. 3. Internal consistency of the scale may be difficult to achieve. 4. Good attitude statements take time to construct.

12. How would you measure the students’ attitudes toward this lecture?

13. References
Jacobs, R. (nd). Educational research: Instruments. Retrieved from cobs/EDU%208603/lessons/instruments.ppt Kubiszyn, T., & Borich, G. (2007). Educational testing and measurement: Classroom application and practice (8 ed). New York: Wiley.