1. Microsoft Dynamics CRM as an S+S Platform Michael McClary Developer and Platform Group - Microsoft UK http://blogs.msdn.com/mm

2. Microsoft Dynamics CRM Not just account / contact management SalesService Marketing

3. Demo Real Estate Application

4. Business Application Platform Deployment Choice Workflow Foundation Web Services API Sync and Asynchronous.NET Plug-ins Multi-tenancy Multi-lingual Multi-currency Internet-scale performance Enhanced Reporting

5. Services AttachedAttached Streaming Platform

7. Server Roles Enable a range of scalable configurations

8. Multi-Tenancy Architecture Application server and application pool are shared Databases, schemas and metadata are completely isolated Configuration database hold registration / organization information

10. Data Extensive Schema Customization – Create/Rename entities, attributes, relationships – Rich Attribute Type system – Relationships between entities – Offline entity data – Customize Activities – Support for both Web and Offline Comprehensive Schema Management – Web-based schema tools – Role-based access, granular security – Publish customizations w/o reset Schema Portability – Broad Import/Export support – Basic validation – Attribute namespace

11. Presentation Form Customization Form Scripting Navigation Smart Client

12. Business Process Automation Workflow Foundation

15. CRM Clients Web Client Outlook Laptop Client Outlook Desktop Client Smart Client Frequently mashed

16. Offline API Web service APIs in offline mode Access to CRM data and major operations while CRM Outlook client is offline Offline programmability for plug-ins and custom CRM code Offline changes are automatically synced back when going online Offline reporting

17. Demo Customisation Tour

18. Resources http://blogs.msdn.com/mm Download the CRM4 Virtual Machine Microsoft Dynamics CRM 4.0 Software Development Kit michael.mcclary@microsoft.com Questions?