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Customer Relationship Management https://store.theartofservice.com/the-customer-relationship-management-toolkit.html.

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Presentation on theme: "Customer Relationship Management https://store.theartofservice.com/the-customer-relationship-management-toolkit.html."— Presentation transcript:

1 Customer Relationship Management https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

2 Customer relationship management 1 Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

3 Contact manager Differences from customer relationship management 1 A contact manager is usually used for instances where the sales interaction model of the organization is a one-to-many interaction model, in which a single sales representative is responsible for multiple roles within a company. Alternatively, a company with a many-to-many interaction model, in which many sales representatives are targeting a single job role, a customer relationship management (CRM) system is preferred.: https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

4 Salesforce.com Customer relationship management 1 A discussion panel at Salesforce's Customer Company Tour event that focused on customer relationship management https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

5 Salesforce.com Customer relationship management 1 Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Collaboration Cloud (including Chatter) and Custom Cloud (including Force.com). https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

6 Predictive analytics Analytical customer relationship management (CRM) 1 Several of the application areas described below (direct marketing, cross-sell, customer retention) are part of Customer Relationship Management. https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

7 Predictive modelling - Customer relationship management 1 Predictive modelling is used extensively in analytical customer relationship management and data mining to produce customer-level models that describe the likelihood that a customer will take a particular action. The actions are usually sales, marketing and customer retention related.http://forteconsultancy.wordpress.com /2010/05/17/wondering-what-lies-ahead-the- power-of-predictive-modeling/ https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

8 SalesForce - Customer Relationship Management 1 Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw (website)|Jigsaw), Collaboration Cloud (including Chatter) and Custom Cloud (including Force.com), with over 100,000 customershttp://www.capterra.com/custom er-relationship-management- software/#infographic. https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

9 Predictive Analysis - Analytical customer relationship management (CRM) 1 Several of the application areas described below (direct marketing, cross-sell, customer retention) are part of Customer Relationship Managements. https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

10 National Australia Bank - Customer Relationship Management changes 1 Whilst NAB has received recognition as an early adopter and leader in CRM (Customer Relationship Management) https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

11 Lexis-Nexis - Customer relationship management 1 LexisNexis have a Customer relationship management system designed specifically for Professional services firms such as accountancy and legal firms called InterAction.http://www.lawyer- monthly.com/2012/01/lexisnexis- interaction-grows-62/ https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

12 For More Information, Visit: https://store.theartofservice.co m/the-customer-relationship- management-toolkit.html https://store.theartofservice.co m/the-customer-relationship- management-toolkit.html The Art of Service https://store.theartofservice.com


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