1. Day 2 November 13, 2009 Bren School of Environmental Science and Management Kate Kokosinski

2.  Proposal construction  Writing strategies  Review exercises  Confidentiality  Editing tips

3.  Title  Executive Summary  Problem Statement

4.  Objective ◦ Ex. “to determine the impacts of breaching on ocean water quality as measured by indicator bacteria concentrations”

5.  Background ◦ What is known? ◦ What is not known? ◦ Why knowledge needs to be gained (societal importance)?

6.  Approach/Methods ◦ What are you going to do? ◦ How are you going to do it? ◦ How can you provide evidence that you are prepared to do this?

7.  Qualifications ◦ Make specific to self or organization ◦ Use evidence to support claims ◦ Include innovative aspects of technology or methodology

8.  Schedule  Budget  Budget Justification

9.  Benefits Statement ◦ Why is the work important? ◦ To whom will it be important? ◦ Is there significance beyond the immediate project?

10.  Organization  Coherence  Clarity  Conciseness ***Read good writing before you write!

11.  Take some time to read the first example  Discuss in groups of 4-5  Answer questions: 1. What did this author do well? 2. What suggestions do you have to improve this proposal? 3. Do you think this proposal was successful or unsuccessful?

12.  Organization  Background  Focus  Argument

13.  Take some time to read the proposal  Discuss in groups of 4-5 Answer questions: 1. Do you think this proposal was successful or unsuccessful? 2. How does this example differ from the first? 3. What does the author do effectively?

14.  Detailed methods  Clear descriptions  Interesting argument

15. Break

16.  RFP  Funding proposal  Audience

17.  Read draft proposal  Discuss in groups of 4-5 Answer questions: 1. What is effective about this proposal? 2. What could be strengthened before submission?

18. Effective  Background  Clear direction  Numbers Ineffective  Undefined acronyms  Project schedule  Conclusion missing

19.  Ideas  Product/technology  Partnerships

20.  Edit later  Read your writing out loud  Print your paper when reviewing  Peer edit  Visit the Communications Center

21. Kate Kokosinski kkokosinski@bren.ucsb.edu