1. Update on Newly Enforced Trademark Law Tomoya Kurokawa Japan Patent Attorneys Association International Activities Center AIPLA Annual Meeting 2015 IP Practice in Japan Pre-Meeting Seminar

2. Contents  How to file non-traditional marks under the Examination Guidelines  Statistics of non-traditional marks filed under the amended law  Examples of non-traditional marks filed under the amended law 2

3. How to file non-traditional marks under the Examination Guidelines 3

4. Motion Mark 4 Mark Mark type It shows a bird flying from the lower left to the upper right along the dashed line. This movement continues for three seconds in total. The dashed line in the drawing is not an element of the trademark. Description of mark Motion mark

5. Motion Mark 5 Mark Mark type It shows a bird flapping its wings and flying from the lower left to the upper right as shown in figure 1 through figure 5. This movement continues for three seconds in total. The numbers displayed in the lower right corners of each figure indicate the sequence of the figures and are not elements of trademark. Description of mark Motion mark

6. Hologram Mark 6 Mark Mark type When viewed from the left, it looks as shown in figure 1, when viewed from the front, it looks as shown in figure 2, and when viewed from the right, it looks as shown in figure 3. The numbers displayed in the lower right corners of each figure indicate the sequence of the figures and are not elements of the trademark. Description of mark Hologram mark

7. Color Mark 7 Mark Mark type It consists solely of red (RGB combination is R255, G0, B0). Description of mark Color mark

8. Color Mark 8 Mark Mark type It consists combination of red (RGB combination: R255, G0, B0), blue (RGB combination: R0, G0, B255), yellow (RGB combination: R255, G255, B0) and green (RGB combination: R0, G128, B0). The combination ratios of the colors are, from the top to the bottom, 50% red, 25% blue, 15% yellow and 10% green. Description of mark Color mark

9. Color Mark 9 Mark Mark type The portion of the grip of knife is red (RGB combination: R255, G0, B0). Broken line is intended only to show an example of the shape of the product, and not elements of the mark. Description of mark Color mark Class, goods and services Class 8, knife

10. Color Mark 10 Mark Mark type Belt portion of the golf bag is red (RGB combination: R255, G0, B0). Broken line is intended only to show an example of the shape of the product, not elements of the mark. Description of mark Color mark Class, goods and services Class 28, golf club bag

11. Sound Mark 11 Mark Mark type Sound data Sound mark Sound data in MP3 format recorded on compact disk

12. Sound Mark 12 Mark Mark type Sound data Sound mark Sound data in MP3 format recorded on compact disk

13. Sound Mark 13 Mark Mark type Sound data Sound mark Sound data in MP3 format recorded on compact disk After the sound of hands clapping twice, the meowing of a cat is heard. Total length of these sounds is 3 seconds.

14. Position Mark 14 Mark Mark type The mark is put on the central portion of the grip of knife. Broken line is intended only to show an example of the shape of the product, not elements of the mark. Description of mark Position mark Class, goods and services Class 8, knife

15. Position Mark 15 Mark Mark type The mark is put on the lower side portion of golf bag. Broken line is intended only to show an example of the shape of the product, not elements of the mark. Description of mark Position mark Class, goods and services Class 28, golf club bag

16. Statistics of non-traditional marks filed under the amended law 16

17. Number of filings of non-traditional marks 17 As of October 4, 2015, NO sound, color, position, motion or hologram marks have been registered.

18. Examples of non-traditional marks filed under the amended law 18

19. Motion marks 19 Appl. 2015-41980 Unicharm Class 5 Disposable diaper for adults, etc. Actual useActual use (0:28) Appl. 2015-30559 Sanyo Class 28 Game machines, etc. Actual useActual use (2:40, 3:53)

20. Hologram marks 20 Appl. 2015-30204 Mitsubishi UFJ Financial Group Class 36 Banking, etc. Appl. 2015-30198 Sumitomo Mitsui Card Class 36 Issuance of gift card, etc. Actual Use: Quoted from their Website

21. Color marks 21 Appl. 2015-34148 Hato Bus Class 39 Bus transport, etc. Actual Use: Quoted from their Website Appl. 2015-29914 Tombow Pencil Class 16 Stationery Actual Use: Quoted from their Website

22. Color marks 22 Appl. 2015-29921 Christian Louboutin Class 25 Heels for women Actual Use: Quoted from their Website Actual Use: Quoted from their Website Appl. 2015-30704 Toyo Suisan Class 30 Instant soba noodles

23. Sound marks 23 Appl. 2015-29877 Nokia Class 9 Telephones, etc. Sound dataSound data Appl. 2015-29981 Intel Class 9 Micro processors, etc. Sound dataSound data

24. Appl. 2015-30480 Yahoo! Class 42 Providing search engines for the internet, etc. Sound data Sound data Sound marks 24 (0:25) Appl. 2015-30320 Dainihon Jochugiku Class 5 Mosquito-repellent incenses, etc. Sound data Sound data Actual useActual use The sound of fireworks (“Pang, para, para, para”) is heard. Total length of these sounds is 3 seconds.

25. Appl. 2015-30453 Toyota Motor Class 12 Non-electric prime movers for land vehicles, etc. Position marks 25 Appl. 2015-30285 Nikon Class 9 Cameras, Digital cameras Actual Use: Quoted from their Website Actual Use: Quoted from their Website

26. Thank you for your kind attention! If you have any questions, please contact: kurokawa@soei-patent.co.jp