1. 2.6 Competition for the Entertainment Dollar

2. Disposable Income: is total personal income minus personal current taxes. 2.6 What is SEM? Disposable income = gross income - taxes

3. Competition for the Entertainment Dollar Discretionary Income: is disposable income (after-tax income), minus all payments that are necessary to meet current bills. Money left to spend after necessary expenses are paid such as mortgage, utilities, insurance, food… 2.6 What is SEM? Discretionary income = gross income - taxes - all compelled payments (bills)

4. Competition for the Entertainment Dollar 2.6 What is SEM? There is only so much discretionary income available in today’s economy The competition for entertainment dollar increases when the economy is in a recession

5. Competition for the Entertainment Dollar 2.6 What is SEM? The results of a Fortune poll released in May of 2009 showed discretionary spending in America to be at a thirty year low. In 2014 slightly less than half of all Americans (45%) report spending more than they did a year ago, while 18% report spending less Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization

6. 2.6 What is SEM? Competition for the Entertainment Dollar Consider what you do with your leisure time… Where do you spend your entertainment dollars? What entertainment options are available to you in your community? Discussion Topic:

7. 2.6 What is SEM? Competition for the Entertainment Dollar Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area…

8. 2.6 What is SEM?