1. Marketing our hvac software in south Korea

2. Overview What is HVAC? General info about South Korean consumers
How to market the software in South Korea

4. HVAC systems and software
HVAC systems are everywhere
Software is needed to operate these systems

5. South Korean Consumers
The We/Me culture
Preference for Korean products
Fast product lifecycles
Rapid technological advancement

6. Marketing our HVAC software in South Korea
Create a contract with Korean HVAC companies
Make tablet and smartphone apps of the software
Sell efficiency software to individual businesses

7. Turning negotiations into contracts
Form a group that understands Korean business etiquette
They must be ready to mix business and social life
No rigidity
Show respect

8. Conclusion There is a need for our HVAC software
South Korean consumers want Korean goods with Modern software
Following Korean business etiquette can make or break a contract