1. The Book Bin Marketing Selection and Retail Location Analysis Jeff Briggs, Kelly Campbell, Thusitha Gunawardana

2. What is Book Bin? Buy/Sell used books. Website: http://www.bookbin.com/http://www.bookbin.com/ Located in Corvallis at: 215 S.W. 4th Street, Corvallis, OR 97333 Also located in Albany, Salem, Hawaii, The South Pacific Islands, The Philippines, and Southeast Asia. This presentation will focus on the Corvallis store.

3. Marketing Selection Market Segmentation – dividing the entire consumer market into smaller groups based on their buying behavior and other demographics Retailers need to focus on one or a few target groups as opposed to all in order to meet the needs of their customers Target market – the primary group to which the retailer focuses on

4. Marketing Selection – Book Bin Primary Target Market: Students Secondary Target Markets: Downtown shoppers, Corvallis residents in general Store-Based Competition: Borders on 9 th, OSU Bookstore, Grassroots Nonstore-Based Competition: Amazon.com, BarnesandNoble.com

5. Location Types There are six major location types for retailers: Central Business Districts (CBD) Secondary Business Districts (SBD) Neighborhood Business Districts (NBD) Shopping Center (mall) Anchor Stores Free Standing Retailer - Professor Elton

6. Book Bin Location The Book Bin is located in a Central Business District (CBD). Usually consists of an unplanned shopping area around the geographic point at which all public transportation systems converge; it is usually in the center of the city and often where the city originated historically.

7. Selecting Location Identify the most attractive markets in which to operate Identify the most attractive sites that are available within each market Select the best sites available - Professor Elton

8. Book Bin Location - CorvallisLocation College town Good market for used books Well populated area Transportation nexus Central shopping location Nice retail space

9. Bibliography Interview with “Lee the Manager” at Corvallis Book Bin http://www.bookbin.com/ Google maps: http://www.google.com/maps?hl=en&tab=wl &q= http://www.google.com/maps?hl=en&tab=wl &q Elton’s Chapter 7 slides: http://classes.bus.oregonstate.edu/ba495/sc hedule.htm http://classes.bus.oregonstate.edu/ba495/sc hedule.htm