1. The Cold War Culture in America American Studies

2. Arms Race The destructiveness of the atomic bomb was well known by all Both America and Soviet Union used nukes as chess pieces during different times of the cold war Leads to the Great Arms Race: Both Sides create nukes by the thousands

3. The Atomic Era Fear of Total Destruction Late 1940s, USSR successfully test an H-Bomb 700 times more powerful than A-bomb Threat of total destruction Paranoia and panic surround the cold war

4. Civil Defense Programs Atomic Bomb in popular culture- Civil Defense programs like “Duck and Cover.” Other drills were made mandatory

6. “Duck and Cover” Duck and Cover!Duck and Cover!

7. Fallout Shelters Found in many cities like New York Safe houses from nuclear radiation Nuclear Fallout Video ClipNuclear Fallout Video Clip

8. Personal Bomb Shelters

9. Home Bomb Shelter Home bomb shelter, Garden City Long Island

10. Fallout Shelter Video Clips Denver Model Homes with Fallout SheltersDenver Model Homes with Fallout Shelters Do it yourself Fallout Shelter The Fallout Shelter: Protecting People from RadiationThe Fallout Shelter: Protecting People from Radiation

11. The Cold War at home- The Red Scare Who’s a “Commie”? Mass paranoia of internal Communists plots to take over America Fear of Communism ran rampant 1947-Federal Loyalty Program FBI background checks on federal employees Video Clip

12. HUAC 1938 HUAC- House Un-American Activities Committee Investigate communists in the entertainment industry 1947- Hollywood 10 put on trial and blacklisted after hearings Freedom of Speech?

13. Spies Julius and Ethel Rosenberg Couple charged with conspiracy to commit espionage and accused of passing secrets to Russians Found guilty and executed in 1953 Only Cold War spies ever executed in U.S. History Today, evidence proves Julius’s guilt and Ethel’s innocence Let this be a worthy tribute to the memory of those people. Let my words serve as an expression of gratitude to those who sacrificed their lives to a great cause of the Soviet state at a time when the U.S. was using its advantage over our state to blackmail our state and undermine its proletarian cause...“ [ - Stalinproletarian [

14. Conformity No one wanted to be accused of being a communist, communist sympathizer or supporter People put on the perfect life to be very conservative The more you conformed to the American ideal, the safer you were

15. The McCarthy Witch Hunts Sen. Joseph McCarthy from Wisconsin In 1950 he went on a witch hunt accusing over 200 people in the government and armed forces of being communists Mostly false accusations Many lives were ruined Video Clip

16. McCarthyism Name calling: “Commie” and “Pinko” Hearings were unfair, speedy, and devastating Many found guilty by accusation and no evidence Senator was eventually proved wrong but the damage was already done 1954: Censured by the Senate He lost credibility and power 1957: Died ruined and humiliated

17. Was Tailgunner Joe paranoid or was he on to something? On to Something? – many influential Americans did have ties to communist organizations But this usually occurred in the 1930s when fascism was a bigger threat USSR did have a spy network which allowed them to develop an atomic bomb (1949) & a hydrogen bomb (1954) Julius & Ethel Rosenberg convicted of treason and executed Controversial decision at the time Paranoid? – no responsible effort to separate fact from fiction 1954 – McCarthy accused the US Army of being overrun by commies Provoked Eisenhower to launch an investigation into McCarthy

18. Senator Joseph McCarthy All Write: What is your opinion of Joe McCarthy? Was he on a crusade to protect the US from communists? or Was he on a witch hunt to further his own career?

19. Freedom of Speech takes a hit Hollywood Ten Blacklisted People were fired for connections and associating with groups on Attorney generals list All walks of life- Teachers, Librarians, mail carriers, electricians, construction workers

20. The Space Race Begins: Sputnik 1957- Soviets sent the first spacecraft into outer space Sputnik, a satellite, caused a tremendous stir in the US Nuke from space?

21. Sputnik sparks Space Race If they can do it, why can’t we? It started the Space Race and the creation of NASA in 1958 Space race Video Clip 1Space race Video Clip 1 Space race Video Clip 2Space race Video Clip 2

22. Change in schools and funding Called for changes in all schools National Defense Education Act- (NDEA) NDEA was instituted primarily: Math and Sciences Low-interest loans to students Federal Government insists on science and math – shift away from humanities and arts

23. Today’s Benefits to the Space Race NASA 1958 Technology Gave birth to the digital revolution

24. Cold War Culture Cold war culture developed in the US in response to this Everything revolved around the threat of the Commies and total world destruction Pop-culture and the Cold war- Books, movies, TV, songs, etc.

25. 1950s Movies …reflect Cold War Fears!…reflect Cold War Fears!

26. The Baby Boom The baby boom, or rise in birth rates, that had begun in the 1940s continu ed into the 1950s.

27. The Economic Boom! Wartime savings – money to spend! Consumer demand spurs economic growth! By 1955 – US produces half of world’s goods Incomes rise (twice as much as the 20s)

28. The GI Bill Provided returning soldiers opportunities to higher education that they otherwise would not have had Free Books Tuition Stipend GROWTH OF WHITE COLLAR JOBS!

29. Changes in the Work force White Collar Workers Corporate expansion Office work was less dangerous and exhausting than factory work, and provided more opportunity for advancement. White collar workers often had little connection to their companies’ products, and often felt pressure to dress, think, and act alike. Blue Collar Workers New machines reduced the number of manual labor-intensive jobs. Working conditions and wages improved. Labor Unions grow! All time high in membership

30. Suburbs, Cars, and Highways suburbs.The GI Bill of Rights ALSO provided low- income mortgages, enabling many to buy homes in newly built suburbs. Same house, prefabricated materials, built quickly and cheaply Levittown

31. Interstate Highway System Connect Major Cities (and Defence Installations) Easy to move troops and weapons if necessary Rest Areas No traffic lights or railroad crossings

32. Changes in the way we spend! From Main Street to shopping mall

33. From restaurant to fast food!

34. The Honeymooners I Love Lucy From Radio… To Television!

35. All Purpose Credit Cards All purpose credit cards!All purpose credit cards! Use in stores, hotels, gas stations, etcUse in stores, hotels, gas stations, etc Don’t Leave Home Without It!Don’t Leave Home Without It!

36. Cars became part of American culture as new businesses such as drive-in movies emerged.

37. Cars are now seen as status symbols!

38. Comfort and Security Enjoying prosperity and recovering from war and economic depression, most Americans in the 1950s valued security over adventure. Youth in the 1950s enjoyed more time for school, and for recreation, than youth in earlier generations.

39. …in God we trust! Renewed interest in religion Fear of communism, etc References to God were added to the Pledge of Allegiance and imprinted on U.S. currency.

40. Men’s and Women’s Roles Men and women were expected to play strictly defined roles in the 1950s.Men and women were expected to play strictly defined roles in the 1950s. Men hold jobs and support their familiesMen hold jobs and support their families Women were expected to perform domestic duties.Women were expected to perform domestic duties.

41. Rock and Roll Many adults disliked rock-and-roll music, claiming that it encouraged immorality. music style based on black rhythm and blues,

42. Rock and Roll in the ‘50s

43. Youthful RebellionsBeatniks Young people (often artists and writers) rejected money, power and conformity (no traditional jobs for us!) Beatniks shocked many Americans with their open sexuality and use of illegal drugs. Expressed themselves with poetry and modern jazz music

44. Abstract Expressionism Abstract Expressionism – unstructured, no rules (non-conformist) Looking for an emotional response, not your intellectual appreciation