1. ESF funds and the Environment: learning from past, building for the future Case Finnish Lapland – Kolari-Ylläs Tarja Tammia, 8 th October 2008 ttammia@ulapland.fi

2. The University of Lapland, education and development unit Deputy head of the unit, training manager for tourism field The University of Lapland is located in Rovaniemi town, the capital of Finnish Lapland Abt. 4 500 students, part time students 6 500 and 680 emplyees The third task of the university; regional development and training www.ulapland.fi

4. ♥ Learning Sustainability project (2000-2003) ♥ The Great Teuravuoma mire countryside – new opportunities for business activities related to nature (2002-2004) ESF ♥ Steps from Lapland villages towards inter-regional markets (2004-2006) ♥ European Network of Village Tourism ( 2003-2006) ♥ Pallas-Ylläs tourism actors´ network I-phase (2007) ESF ♥ Pallas-Ylläs tourism actors´ network II-phase (2008-2011) ♥ Lapland Arctic Europe (2008- KOLARI-YLLÄS CASE in Finnish Lapland

6. Examples of activities National park Hiking trails 200 km Nature trails 70 km Nordic Walking 127 km Fishing Canoeing Mountain biking Trek Bike Park Riding Cultural events Animal park Cross country skiing Downhill skiing Huskies Snow Village Reindeer Snowshoeing Local gastronomy

7. NATURE LOCAL HERITAGE TALES AND STORIES CULTURAL BUILDINGS AND ATTRACTIONS GASTRONOMY EVENTS VITAL VILLAGES FACTORS

8. WHAT IS NEEDED Common vision and shared goals High level of identity among population Regional know-how Atmosphere Commitment of village actors and enterprises Cooperation to work on the village and regional levels, nationally and internationally Research and the utilization of the results Communication and PR An understanding of the meaning of locality, tradition and environment Quality processes and professional business

9. WHAT WE HAVE LEARNT? - Development must be based on local resources (human, social, economic, environmental) - Common aims in balance with resources - Bottom-up approach - A faith in our skills - Cooperation between villages in the region – differentiation - Positive attitude - Local bodies to plan and implement developmental activities together with experts - Values of sustainable principles

10. . THANK YOU for your attention www.ulapland.fi www.yllas.fi www.kurtakko.fiwww.yllas.fi WELCOME TO FINNISH LAPLAND – TO YLLÄS!