1. Technology Practice Cultural Organizational Technical Aspects technology practice

2. SMCR Model SourceMessageChannelReceiver EncoderDecoder Feedback

3. Convergence  Technical  digitization  Industrial Convergence  conglomeration

4. Digitization Analog -- wave Digital -- on/off Sampling

5. Mass Comm Theory Mass view Contemporary view Strong, weak, mitigated effects

6. Economies of Scale First Copy Marginal costs Digital media

7. News Theory Agenda Setting Gatekeeping: Framing: writing to tell stories Hegemony

8. Social learning theory Diffusion of innovations

9. Digital Audio DAT CD DVD MP3 Napster Technology & copyright

10. Film Technology – camera development, talkies Social issues – morality, messages, social shaping Storyline Acceleration

11. Fight of the Century Which conduit will win? Coaxial cable Fiber optics Satellite Industry convergence & technical convergence