1. AIPC Sales and Marketing Summit A Program Update for 2008

2. Purpose and Structure of the Summit: Held at IMEX for past three years Held at IMEX for past three years Exclusively for AIPC members Exclusively for AIPC members Creates a forum and strategic session for sales and marketing issues Creates a forum and strategic session for sales and marketing issues Guided by Steering Committee, member surveys Guided by Steering Committee, member surveys Combines research, workshops, guest presenters, client input and training Combines research, workshops, guest presenters, client input and training

3. It Has Achieved… High ratings from participants High ratings from participants Increasing attendance each year Increasing attendance each year Has attracted a wide range of sales / marketing executives Has attracted a wide range of sales / marketing executives Participation by many different senior level industry and client representatives Participation by many different senior level industry and client representatives Largely self-sustaining through participant fees and sponsorship Largely self-sustaining through participant fees and sponsorship

4. This Year’s Content: Quality Standards Quality Standards Yield Management Yield Management Marketing alliances Marketing alliances Dealing with an economic downturn Dealing with an economic downturn Use of the Internet Use of the Internet Pharma code application and sales implications Pharma code application and sales implications

5. The 2009 Summit: Our fourth Summit Our fourth Summit To be held in conjunction with IMEX 2009 To be held in conjunction with IMEX 2009 Will again address top S&M priorities Will again address top S&M priorities Content to be based on post–event feedback and pre-event issue surveys Content to be based on post–event feedback and pre-event issue surveys Will continue the dialogue with key client groups Will continue the dialogue with key client groups

6. The Facility Operations Summit: New for 2008; based on success of Sales and Marketing Summits New for 2008; based on success of Sales and Marketing Summits To be held in conjunction with EIBTM To be held in conjunction with EIBTM Will focus on facility operations and event management issues Will focus on facility operations and event management issues Brings together a group that seldom have the opportunity to interact Brings together a group that seldom have the opportunity to interact Content determined by surveys, steering group Content determined by surveys, steering group Details announced in August Details announced in August

7. AIPC Sales and Marketing Summit A Program Update for 2008