2. Overview Estate Owned by: Francesco Monchiero Wine Region: Piemonte Winemaker: Francesco and Marco Monchiero Total Acreage Under Vine: 58 Estate Founded: 1990 Winery Production: 285,000 Bottles

3. Location The Monchiero Carbone winery is located in Canale, in the heart of the Roero hills The village of Canale in Roero is located to the North and west of Barolo and Barbaresco, land separated by the Tanaro River. Situated in south Piedmont, the hills of the Roero are bordered to the west by a great plain, to the north-east by the hills of the Monferrato, and across the River Tanaro to the south by the Langa. The name derives from the Counts who ruled the area from the late Middle Ages until the 1700s.

4. Roero Arneis DOCG Roero is located north of Barolo and Barbaresco, which is separated by the Tanaro River The soil in Roero is mostly sandy, and rich in silt and magnesium (important for perfumes and aromas in white wines) Arneis is the most important grape, but Barbera and Nebbiolo are also well represented The Roero Arneis DOCG requires 100% Arneis and solely from the Roero Region Arneis Langhe DOC can be produced from grapes sourced from both Roero and Langhe and has to be at least 85% Arneis

5. History The Monchiero Carbone family winemaking dates back to 1918. The inspiration behind the Monchiero Carbone winery can be traced back to the generations of both families who earned their livelihood as vine-growers. The MonBirone vineyard was purchased by Clotilde Valente, on the maternal Monchiero side, with her dowry to keep her busy while her husband fought the Great War. Also during the early 1900s, Ricù, a nickname for Enrico Carbone, married Lucia Gioetti, “the blonde”, who brought with her enough dowry to purchase land where they immediately planted Arneis. The union of Marco Monchiero and Lucetta Carbone brought them back to their home town in the heart of the Roero in the late eighties. It was then that they decided to revive their family vineyards and start a winery.

6. History The Monchiero Carbone winery was established in 1990 by Marco and Lucetta Carbone, aided and abetted by their son Francesco. Later it was Francesco Carbone, known as Cecu d'la Biunda - son of Ricu and "the Blonde" -, who transmitted to his grandson Francesco Monchiero this feeling of pride and belonging to country values. Today it is owned and operated by husband and wife, Francesco and Lucrezia Monchiero Specialize in creating Arneis from the best vineyards in the Roero zone. On the label, the Monchieros have added the phrase “Ogni uss a l’ha so tanbuss” – “Every door has its knocker.”

7. The Vineyards Two historical vineyards which comprise the foundation of the Monchiero Carbone estate are located within the Canale area: – Monbirone - hard and limey almost chalky soil, where mere drops of water cause the ground to become as slippery as soap – Tanon - light and dry, sandy soil, which seems almost specifically designed to showcase the fragrance and appeal of Arneis. Recently added to the estate are young vineyards in the Priocca area, located closer to the Tanaro River.

8. Philosophy The Monchiero Carbone philosophy is to respect the origins of the land, cherishing its well-being to provide their vines with the correct natural nourishment, ultimately allowing them to yield just the right amount of well-concentrated fruit. While Arneis is the hallmark of the Monchiero Carbone winery, high quality Barbera and Nebbiolo are produced here as well.

9. Owner Francesco Monchiero Born in Canale in the heart of Roero to a family of enologist He spent his childhood in Orvieto where his father managed a large winery called Bigi. Francesco returned to Piemonte with his family to follow in his father’s career path under the tutelage of Batasiolo. Attended enology school in Alba and also worked at his family vineyards. Francesco, along with his wife Lucrezia, began managing the Monchiero Carbone winery. His winemaking adventure began with the production of their first vintage in 1990.

10. Key Selling Points 1.Specializes in Arneis 2.Owns two of the best sites for Arneis in Roero 3.Sandy soils allow for full perfumes and aromatics 4.Style is clean and laser focused, yet supple and vibrant 5.Packaging is modern yet elegant 6.Absolutely all estate bottled wines

11. Building The Brand 1.New to the market except for CA, virtually no stock in the US 2.Price point on the Arneis Recit allows aggressive Off Premise and On Premise introduction 3.Leverage on the novelty of the brand 4.Attack other specialist on quality : Correggia, Almondo, Malvira’ 5.Attack the Langhe Arneis DOC category on price (Ceretto)

12. Distribution Channel On Premise: 60% Off Premise: 40% On Premise: 60% Off Premise: 40% On Premise: 50% Off Premise: 50% On Premise: 50% Off Premise: 50% Competitive Set (Specialist) Correggia, Almondo, Malvira’ (Langhe Arneis DOC) Ceretto, Pio Cesare (Specialist) Correggia, Almondo, Malvira’ Bruno Giacosa Coppo, Chiarlo, Prunotto, Vietti, Damilano Pio Cesare, Renato Ratti, Prunotto, Vietti, Produttori Barbaresco, Sandrone, Giacosa Pricing SRP: $21.99 Min. SRP: $17.99 BTG: $12 (with DA support) Wine List: $45-$50 SRP: $29.99 Min. SRP: $25.99 BTG: - Wine List: $60-$65 SRP: $19.99 Min. SRP: $15.99 BTG: $12 Wine List: $40-$45 SRP: $19.99 Min. SRP: $15.99 BTG: $12 Wine List: $40-$45 Roero Arneis DOCG “RECIT” Barbera d’Alba “PELISA” DOC Langhe Nebbiolo DOC “Regret” Roero Arneis DOCG “CECU”

13. Cecu d'la Biunda Roero Arneis DOCG 100% Arneis Dedicated to Grandfather Francesco Carbone (better known as “Cecu d’la Biunda or “son of the blond woman” in the local dialect). Floral nuances on the nose that slowly evolve into aromas of white currant, orange blossom, mint, and sage. Cecu shows impressive structure and minerality on the palate, developing into a long, supple finish. It pairs perfectly with seafood risottos and oven-baked fish.

14. MonBirone Barbera d'Alba DOC 100% Barbera Intense, layered complexity on the nose, with aromas of cocoa, roasted coffee, juniper berries, hints of cherry, and plum. The finish is long and fresh, with a harmonious balance between fruit flavors and oak. Integrated alcohol and acidity make it an ideal pairing for slow cooked meats, such as veal or beef stewed in red wine.

15. Pelisa Barbera d'Alba DOC 100% Barbera A combination of stainless steel and oak aging are used with the vinification of this wine. A fragrant nose of black cherry underscored by earthy notes of damp soil. Smooth and full-bodied on the palate, it offers a magnificent sensation of freshness. An ideal wine for everyday enjoyment, best served with grilled pork chops and sausage.

16. Printi Roero Riserva DOCG 100% Nebbiolo The wine is expansive and fruity on the nose, with black cherry, licorice, and rose aromas. On the palate Printi is dry and dominated by elegant Roero tannins. The structure and concentration demand richer, tastier dishes, such as casseroles or braised beef in red wine, roast goose, or wild boar stew.

17. Recit Roero Arneis DOCG 100% Arneis This particular bottling is called “ReCit” which means “little King” in the local dialect. Intense, engaging aromas of ripe peach, honeysuckle, and pear are rounded by hints of almond. The palate is distinguished by long, well-balanced acidity and an opulent, creamy finish. An ideal match for fish and appetizers, it can also be recommended to be served as either an apéritif or with full flavored fish and pork dishes.

18. Regret Nebbiolo Langhe DOC 100% Nebbiolo This wine used to go by another name, but another winery had first rights to the name. They changed the name, which, even though it was the correct decision, they still regretted…enter "Regret.“ Aromas of black raspberry and roses with a hint of nutmeg. Medium in body, it features good acidity and moderate tannins which are matched by a vibrant and harmonious finish. Best paired with pasta dishes and meat sauces, it is an approachable and versatile Nebbiolo wine.