1. Copyright 2015 Herrmann International. All Rights Reserved. 1 WHOLE BRAIN THINKING HERRMANN INTERNATIONAL BETTER THINKING. BETTER PERFORMANCE. BETTER RESULTS. Whole Brain® Technology Summary

2. Copyright 2015 Herrmann International. All Rights Reserved. 2 Key Brain Characteristics

3. Copyright 2015 Herrmann International. All Rights Reserved. 3 Who we are What we do How we do it The BRAIN is the Source of:

4. Copyright 2015 Herrmann International. All Rights Reserved. 4 Right Cerebral Hemisphere Left Cerebral Hemisphere Sperry’s Left/Right Model

5. Copyright 2015 Herrmann International. All Rights Reserved. 5 RIGHT HEMISPHERE LEFT HALF LIMBIC SYSTEM RIGHT HALF LIMBIC SYSTEM LEFT HEMISPHERE NEOCORTEX LIMBIC McLean’s Triune Brain Model

6. Copyright 2015 Herrmann International. All Rights Reserved. 6 Four Thinking Structures

7. Copyright 2015 Herrmann International. All Rights Reserved. 7 A BC D McLean's TRIUNE BRAIN MODEL SPERRY'S LEFT/RIGHT MODEL HERRMANN'S WHOLE BRAIN THINKING MODEL Right Cerebral Hemisphere Left Cerebral Hemisphere Right Half Limbic System Left Half Limbic System A BC D

8. Copyright 2015 Herrmann International. All Rights Reserved. 8 Brain Dominance Dominance between paired structures is the source of mental preferences

9. Copyright 2015 Herrmann International. All Rights Reserved. 9 The Organizing Principle Four interconnected clusters of specialized mental processing modes that function together situationally and iteratively, making up a whole brain in which one or more parts becomes naturally dominant D A BC

10. Copyright 2015 Herrmann International. All Rights Reserved. 10 The Organizing Principle PHYSIOLOGY THE BRAIN METAPHOR THE WHOLE BRAIN® MODEL ARCHITECTURE THE ORGANIZING PRINCIPLE D A BC

11. Copyright 2015 Herrmann International. All Rights Reserved. 11 LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE ORGANIZED SEQUENTIAL PLANNED DETAILED HOLISTIC INTUITIVE INTEGRATING SYNTHESIZING INTERPERSONAL FEELING-BASED KINESTHETIC EMOTIONAL D Upper Right A Upper Left B Lower Left C Lower Right Right Mode Thinking Processes Left Mode Thinking Processes Upper Mode Thinking Processes Lower Mode Thinking Processes WHOLE BRAIN® THINKING MODEL

12. Copyright 2015 Herrmann International. All Rights Reserved. 12 EXPERIMENTAL SELF SAFEKEEPING SELF FEELING SELF RATIONAL SELF A B C D LOGICAL ANALYTIC OUR FOUR DIFFERENT SELVES PLAYFUL IMAGINATIVE ORGANIZER PLANNER EXPRESSIVE EMOTIONAL

13. Copyright 2015 Herrmann International. All Rights Reserved. 13 Is sensitive to others Likes to teach Touches a lot Is supportive Is expressive Is emotional Talks a lot Feels C Analyzes Quantifies Is logical Is critical Is realistic Likes numbers Knows about money Knows how things work A Example:

14. Copyright 2015 Herrmann International. All Rights Reserved. 14 A BC D Measuring the level of mental preference of each of the four selves forms the profile...

15. Copyright 2015 Herrmann International. All Rights Reserved. 15 MEDICAL ADMINISTRATION NURSES PSYCHIATRISTS Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES Hospital example Lower Left B Controlled Conservative Planner Organizational Administrative A Upper Left Logical Analyzer Mathematical Technical Problem solver Lower Right C Interpersonal Emotional Musical Spiritual Talker D Upper right Imaginative Synthesizer Artistic Holistic Conceptualizer

16. Copyright 2015 Herrmann International. All Rights Reserved. 16 Processing Modes Cognitive / Intellectual Visceral / Instinctual IntuitiveRealistic Lower Left B Controlled Conservative Planner Organizational Administrative A Upper Left Logical Analyzer Mathematical Technical Problem solver Lower Right C Interpersonal Emotional Musical Spiritual Talker D Upper right Imaginative Synthesizer Artistic Holistic Conceptualizer

17. Copyright 2015 Herrmann International. All Rights Reserved. 17 IMPACT OF DOMINANCE ON HOW WE SEE THE WORLD

18. Copyright 2015 Herrmann International. All Rights Reserved. 18 BRAIN DOMINANCE FILTERS

19. Copyright 2015 Herrmann International. All Rights Reserved. 19 Herrmann Brain Dominance Profile Average Thinking Styles for Males & Females Lower Left B Planner Controlled Conservative Organizational Administrative A Upper Left Problem solver Mathematical Technical Analyzer Logical Lower Right C Talker Musical Spiritual Emotional Interpersonal D Upper right Conceptualizer Imaginative Synthesizer Artistic Holistic Males: 292,576 Females: 215,730 100 90 80 70 60 50 40 30 20 10 N=508,306 100 90 80 70 60 50 40 30 20 10 100 90 80 70 60 50 40 30 20 10 100 90 80 70 60 50 40 30 20 10

20. Copyright 2015 Herrmann International. All Rights Reserved. 20 Husband Herrmann Brain Dominance Profile SAMPLE PROFILES Wife Lower Left B Planner Controlled Conservative Organizational Administrative A Upper Left Problem solver Mathematical Technical Analyzer Logical Lower Right C Talker Musical Spiritual Emotional Interpersonal D Upper Right Conceptualizer Imaginative Synthesizer Artistic Holistic

21. Copyright 2015 Herrmann International. All Rights Reserved. 21

22. Copyright 2015 Herrmann International. All Rights Reserved. 22 Herrmann Brain Dominance Instrument SELECTED OCCUPATIONAL NORMS

23. Copyright 2015 Herrmann International. All Rights Reserved. 23 Realistic Common Sense Idealistic Intuitive Cognitive Pragmatic Visceral Instinctual Double Dominant Left Double Dominant Cerebral Double Dominant Limbic Double Dominant Right LOGICAL QUANTITATIVE CRITICAL ANALYTIC FACTUAL CONCEPTUAL SYNTHESIZING METAPHORIC INTEGRATIVE VISUAL EMOTIONAL HUMANISTIC EXPRESSIVE SENSORY MUSICAL SEQUENTIAL CONSERVATIVE CONTROLLED STRUCTURED DETAILED THE UNIVERSE OF THINKING STYLES A B D C

24. Copyright 2015 Herrmann International. All Rights Reserved. 24 Quantifying Analyzing Theorizing Logically processing Quantifying Analyzing Theorizing Logically processing Organizing Sequencing Evaluating Practicing Organizing Sequencing Evaluating Practicing Exploring Discovering Conceptualizing Synthesizing Exploring Discovering Conceptualizing Synthesizing Sharing Internalizing Moving & Feeling Involving Sharing Internalizing Moving & Feeling Involving INTEREST MOTIVATION PASSION INTEREST MOTIVATION PASSION A BC D UPPER LEFT LOWER LEFTLOWER RIGHT UPPER RIGHT Preferred Learning Styles

25. Copyright 2015 Herrmann International. All Rights Reserved. 25 Logical Rational Quantitative Theoretical Logical Rational Quantitative Theoretical Organized Sequential Procedural Methodical Organized Sequential Procedural Methodical Visual Conceptual Simultaneous Experimental Visual Conceptual Simultaneous Experimental Emotional Expressive Interpersonal Kinesthetic Emotional Expressive Interpersonal Kinesthetic A BC D RIGHTLEFT UPPER LOWER experiential concrete intellectual instinctual OPEN MINDED FEELING-BASED CONTROLLED FACT-BASED Non-Verbal Verbal Whole Brain® Teaching & Learning Model

26. Copyright 2015 Herrmann International. All Rights Reserved. 26 VISUALIZATION IMAGINATION CONCEPTUALIZATION VISUALIZATION IMAGINATION CONCEPTUALIZATION LOGICAL THINKING ANALYSIS OF FACTS PROCESSING NUMBERS LOGICAL THINKING ANALYSIS OF FACTS PROCESSING NUMBERS PLANNING APPROACH ORGANIZING FACTS DETAILED REVIEW PLANNING APPROACH ORGANIZING FACTS DETAILED REVIEW GUT REACTION SENSORY RESPONSE INTERPERSONAL GUT REACTION SENSORY RESPONSE INTERPERSONAL A BC D PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION PREPARATION & VERIFICATION INCUBATION & ILLUMINATION ITERATIVE MODEL Whole Brain ® Creativity & Innovation

27. Copyright 2015 Herrmann International. All Rights Reserved. 27 Awareness Understanding Acceptance Value Shift Belief Application Transformation Steps Along The Mental Path To Self-Development

28. Copyright 2015 Herrmann International. All Rights Reserved. 28 THINGS THAT WE ARE DOING THAT WORK WELL, SUCH AS TEACHING, MANAGING, COMMUNICATING AND CREATING ARE LIKELY, WHEN DIAGNOSED, TO BE WHOLE BRAINED.

29. Copyright 2015 Herrmann International. All Rights Reserved. 29 CONTACT Herrmann International 794 Buffalo Creek Road Lake Lure, NC 28746 Tel: 828 626-9153 Fax: 828 625-1402 Toll Free: 800 432-4234 service@hbdi.com www.herrmannsolutions.com

30. Copyright 2015 Herrmann International. All Rights Reserved. 30 FINAL SLIDE LIST OF CLIENTS, LOCATIONS (CASE STUDY FINAL SLIDE)