1. Copyright 2006 The Ned Herrmann Group What’s Your Communication Style? Connecting with Donors, Board Members and Staff Liz Fitzgerald XChange Consulting, Inc. 770-956-9493 liz@xchangeconsulting.com

2. Copyright 2006 The Ned Herrmann Group Sign Your Name

3. Copyright 2006 The Ned Herrmann Group WHOLE BRAIN® THINKING Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved. Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.

4. Copyright 2006 The Ned Herrmann Group FOUR THINKING STRUCTURES

5. Copyright 2006 The Ned Herrmann Group THE ORGANIZING PRINCIPLE PHYSIOLOGY THE BRAIN METAPHOR THE WHOLE BRAIN MODEL ARCHITECTURE THE ORGANIZING PRINCIPLE D A BC

6. Copyright 2006 The Ned Herrmann Group Describe Yourself Create a list of attributes/descriptors about YOU. List anything that comes to mind: physical attributes, passions, hobbies and interests.

7. Copyright 2006 The Ned Herrmann Group BRAIN DOMINANCE PREFERENCES INTEREST MOTIVATION COMPETENCE STRONGWEAK STRONGWEAK

8. Copyright 2006 The Ned Herrmann Group LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE ORGANIZED SEQUENTIAL PLANNED DETAILED HOLISTIC INTUITIVE INTEGRATING SYNTHESIZING INTERPERSONAL FEELING-BASED KINESTHETIC EMOTIONAL D A B C WHOLE BRAIN THINKING MODEL

9. Copyright 2006 The Ned Herrmann Group Quadrant A – Blue Analytical Challenging Critical Definitive Direct Factual Intellectual Logical Mathematical Objective Problem Solver Quantitative Rational Realistic Rigorous Technical Need Proof, Data and Numbers Black and White To-the-Point Linear Thinker Precision and Accuracy Debate for the Sake of Intellectual Discussion Risk Averse Focus on minutia

10. Copyright 2006 The Ned Herrmann Group Quadrant B – Green Administrative Articulate Controlled Detailed Disciplined Dominant Industrious Organized Planner Practical Procedural Punctual Safekeeping Sequential Persistent Structured Agenda Driven Timeline Get Everyone in Line Routine is the Comfort Zone Everything has a Place Tenacious Keeps Order Provides Polices and Procedures May be Resistant to Change

11. Copyright 2006 The Ned Herrmann Group Quadrant C – Red Cooperative Emotional Empathetic Enthusiastic Expressive Friendly Harmonizing Helpful Interpersonal Intuitive Musical Passionate Receptive Responsive Spiritual Trusting Collaborative Relational Team-Oriented Team Builder Consensus Building Create Win-Win Situations Connect People Manage Conflict Intuitive About Others Can Overextend Themselves

12. Copyright 2006 The Ned Herrmann Group Quadrant D – Yellow Adventurous Artistic Conceptual Creative Curious Exploratory Flexible Imaginative Integrating Intuitive Open-Minded Risk Taker Simultaneous Spontaneous Strategic Synthesizer Visionary Brainstorming New Ways of Doing Things Ask Questions Open to New Ideas Change Agent Innovative Entrepreneurial May Need to Delegate Ideas to Action Constant Improvement

13. Copyright 2006 The Ned Herrmann Group What ’ s Your Language? What do you think of when you hear the word money? ____________________ What do you think of when you hear the word growth? ____________________ What do you think of when you hear the word measure? ____________________ What do you think of when you hear the word plan? ____________________

14. Copyright 2006 The Ned Herrmann Group Plot Yourself A BC D

15. Copyright 2006 The Ned Herrmann Group MEDICAL ADMINISTRATION NURSES PSYCHIATRISTS Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES Hospital example Lower Left B Controlled Conservative Planner Organizational Administrative A Upper Left Logical Analyzer Mathematical Technical Problem solver Lower Right C Interpersonal Emotional Musical Spiritual Talker D Upper right Imaginative Synthesizer Artistic Holistic Conceptualizer

16. Copyright 2006 The Ned Herrmann Group List Key Stakeholders A BC D

17. Copyright 2006 The Ned Herrmann Group A B C D How the Brain Communicates Uses facts to illustrate points Very matter of fact Expresses emotions abstractly Appears to display little or no emotion regardless of the situation Speaks in sentences and paragraphs Competes sentences and paragraphs Very concrete in speaking Asks questions that have answers Mediate & facilitate Share, listen & express Collaborate & build relationships Intuitively sense underlying issues Sensitive to other people ’ s needs Speaks in phrases Stops in mid-sentence, thinking others obviously know Very abstract in speaking – uses Metaphors and musical words Asks questions that lead to other questions What? Who? How? When? Where? Why?

18. Copyright 2006 The Ned Herrmann Group Herrmann Brain Dominance Instrument SELECTED OCCUPATIONAL NORMS

19. Copyright 2006 The Ned Herrmann Group

20. IMPACT OF DOMINANCE ON HOW WE SEE THE WORLD