1. Dori Truffles Authentic Brazilian Truffles Isadora Coelho 16 years old Junior, Malden High School

2. Why Dori Truffles?
Dori Truffles make the perfect gift for everyone and every occasion!
Birthdays
Weddings
Teacher Appreciation
Loved Ones & Friends
Graduation
Baby Showers
Corporate Gifts

3. Our Mission
At Dori Truffles we believe in the art of chocolate and the happiness it gives people. Our truffles are individually hand rolled and made with authentic Brazilian ingredients because we focus on quality over anything else.
Because of our love to Brazil, 10% of our profit will be donated to Banco de Alimientos; a non- profit organization that focuses on combating hunger and poverty in Brazil.

4. Description of Product
We offer a variety of different flavors you can choose from:
Brigadeiro Moranginho Casadinho
Decadent Chocolate Sweet Strawberry Chocolate Coconut Swirl
Beijinho Cajuzinho
Coconut Crème Peanut Butter Crunch

5. How To Order Choosing flavors can be hard but ordering is simple!
Call to place order 2 days in advance
Pick up at sponsoring store JC Market & Café
You can also order from our website!
Place order at
Order will arrive in no later than 2 days

6. Business Model Description of Expenses Variable Material Expenses
Total: $3.87
Condensed Milk
$0.84
Chocolate Powder
$1.16
Margarine
$0.48
Chocolate Sprinkles
$0.92
4cm cupcake cups
$0.08
Truffle candy box
$0.39
Fixed Expenses
Total: $80.00
Salary
$10.00
Advertising $0
Utilities
$50.00
Other fixed expenses
$20.00
Definition of One Unit
8 truffles
Economics of One Unit
Selling Price
$10.00
Cost of var. materials exp.
$3.87
Cost of labor
$2.00
Other variable costs $0
Total COGS/ COSS
$5.87
Contribution Margin
$4.13
Monthly Break Even Units
$80.00 =
19.37 ≈
19 units
$4.13

7. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Baking/Confectioning
Annual Industry Sales:
$3.6 Billion
Description of Target Consumer
Demographics
Geographics
Middle and upper class.
Made for males and females of all ages.
56,803 Brazilians living in Massachusetts
7,175 Brazilians in Boston
Serving clients in the Middlesex county area of Massachusetts.
Psychographics
Buying Patterns
Clients have a sweet tooth and enjoy buying chocolate for loved ones and friends.
Willing to spend money on high end chocolate and buy truffles at least 2 times a year
No diabetes or high cholesterol.
Total Population
Target Market Population
1,552,802
Market Size
(based on
survey)
Target Market Size
155,280
77,640

8. Coupons and Referral Discounts
Marketing & Sales
Word of mouth
Flyers
Social Media
Coupons and Referral Discounts
Community Events

9. Your Competitive Advantages
Competition
Dori Truffles
Truffles
Fine
Confections
Godiva
Location
Home/Sponsoring Market
Store
Business Model
My truffles are soft and chewy and they come in a variety of different flavors and toppings.
Serves many different flavors of truffles and other confections .
Truffles are smaller and have a hard coating.
Qualities
Inexpensive
Expensive
Your Competitive Advantages
My flavors are unique and popular among the Brazilian population
Inexpensive and convenient
Expert in Baking & Confectioning

10. Qualifications NFTE Student in Malden High’s Entrepreneurship Program
Work at my dad’s business,
JC Market & Grill, as a cashier and assistant
Took cake decorating courses at Michael’s Craft Store
I have been making truffles most of my life, so I have lots of experience with this product

11. Sales Projections Total Units 725 Gross Revenue $7,250 Net Profit
$1,439.47

12. ROI: Return on Investment
Start up Funds
Item
Why Needed
Cost
Stove
To cook truffles (already own)
$0.00
3 quart pan
To cook truffles
$14.99
Wooden Spoons (3)
To mix the mixture
$11.99
Can Opener
To open cans
$18.99
Cooking Spray
To spray in hands in order to roll
the truffles without it sticking
$2.99
Total Startup Expenditures
$48.96
Emergency Fund
$24.48
Reserve for Fixed Expenses
$240.00
Total Startup Investment
$313.44
ROI: Return on Investment $ =
459% ≈
$4.59
$313.48
ROS: Return on Sales $ =
19.85% ≈
$0.20
$7250

13. Future Plans In the future I plan to: Create new flavors
Move my business out of my house & sponsor store
Expand the name of my business not only throughout Massachusetts but the US and and Internationally.

14. Dori truffles Authentic Brazilian Truffles Thank You