1. COMPETITION Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of Sciences University of Andalas

2. Competition “A rivalry between companies that sell similar products/services”

3. TO KNOW YOUR COMPETITION New business needs new costumers

4. COMPETITORS To know your competitor Products Activity

5. Competitive impact “Competing effectively with other business”

6. TYPES OF COMPETITION Direct competition The majority of their profits from the sale of products or services that are the same or similar to those sold by another business Indirect competition Competition by business that derive only a small percentage of their profits from the sale of products or services that are the same or similar to those sold by another business

7. ANALYZING COMPETITIVES STRENGTHS & WEAKNESSES Analyzing competitive that have failed

8. Competitors that have failed NoNamesPoorUnder capitaliza tion Lack of knowledge Compe tition 1Apt AXXX 2Apt BXX 3Apt CXXXX 4Apt DXXX

9. ANALYZING DIRECT & INDIRECT COMPETITION 5 FACTORS MUST BE ANALYZED Price Location Facility Type of competition

10. PRICE Indicate the competition range: High, middle, or low (H, M, L)

11. LOCATION Examine quality location Better, Worse, or Same (B, W, S)

12. FACILITY Is the competitor’s facility: Better, worse, or same? (B, W, S)

13. New Business Strengths & Weaknesses Strengths Weaknesses: How I will overcome this: