1. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of Sports Marketing

2. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One  Students will discover the world of sports marketing and the use of marketing to promote sports and non- sports businesses in sports.

3. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports  Marketing is a process of bringing together sellers and buyers. What is Marketing?

4. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges  Everyday transactions between producers and consumers  Typically trading money for a product or service

5. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Producers  Individuals or Companies which have products to be sold.  They provide the “supply.”  They are willing to exchange the product or service for something of value.

6. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Consumers  Individuals or Companies which have needs to be met and which have something to exchange.  They create a “Demand.”  They have something to exchange for a product or service and are willing to do so.

7. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing -- The Definition  “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.”

8. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed?  DURABLE GOODS  NONDURABLE GOODS  SERVICES  IDEAS

9. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed?  PEOPLE  PLACES  ORGANIZATIONS

10. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports 1 2 3 4 5 11 12 13 1415 16 6 78 9 10

11. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Elements of Marketing  Product or Service Planning  Pricing  Promotion  Distribution (Place)  The FOUR P’s OF MARKETING ---- People ---- Often Considered the Fifth P

12. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Benefits of Marketing  Add UTILITY to goods and services  Makes buying convenient  Maintains reasonable prices  Provides a variety of goods and services  Increases production

13. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing  Sports Marketing uses marketing elements to meet the goals of a sports property. oProduct Strategies oService Strategies oPricing Strategies oPromotion Strategies oDistribution Strategies

14. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports  Sports are a source of diversion or physical activity engaged in for pleasure oCan be spectatorship oCan be participation and play

15. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Consumers  Consumers exchange money for a “wanted” good or service.  Sports Consumers exchange in different ways: oSpectators as Consumers  Benefit by watching game  Exchange for tickets and entertainment oParticipants as Consumers  Benefit by playing or participating  Exchange for equip. & participation

16. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Producers  Sports Producers May Provide: oEvents for Participation oEvents for Entertainment Viewing oSporting Goods and Equipment oLicensed Merchandise oCollectables and Memorabilia oAthlete Training oSports Information oEvent Coverage and Distribution

17. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Industry Growth  Attendance Growth o$135-350 Billion per Year oNearly Every Sport and League +  Media Coverage and Growth oMain Stream and Alternative Sports Coverage oCoverage Growing with Demand  Employment Growth o4.5 – 6 Million new Jobs from 1999-2001  Global Markets oExpansion of Leagues & Marketing outside of U.S. oAvailability of News Media and Sports Reporting

18. Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Today….  Team Organization oTeam Members oConference oTop 3 Preferred Cities  List Information on 1.1 LG  Begin Research & Planning