1. www.lrjj.cn Economic Issues

2. www.lrjj.cn Economics What is Economics? Macroeconomics vs. Microeconomics Demand and Supply

3. www.lrjj.cn What is Economics?

4. www.lrjj.cn What is Economics? “Oikonomos” – One who manages a household The production of goods and services The consumption of goods and services The study of how the people allocate their limited resources to satisfy their unlimited wants (It is the study of how people make choices – involves sacrifice) Central Economic Problem: Scarcity

5. www.lrjj.cn Resources & Wants Resources are things that have value and are used to produce things that satisfy people’s wants (Supply) Wants are all of the things that people would consume if they had unlimited income (Demand)

6. www.lrjj.cn Resources Factor of production –Human resources: Labor –Natural resources: Land, raw materials –Manufactured resources: Capital

7. www.lrjj.cn Branches of EconomicsMicroeconomics = Individual Macroeconomics = Whole

8. www.lrjj.cn Macroeconomics The branch of economics that studies economics aggregates – demand and supply The part of economic analysis that studies the behavior of the economy of a whole – deals with economy wide phenomena e.g. GDP, CPI

9. www.lrjj.cn GDP & CPI GDP –A measure of the total income and expenditures of an economy –The total market value of all final goods and services produced within a country in a given period time CPI –A measure of the overall cost of the goods and services bought by a typical consumer

10. www.lrjj.cn GDP & economic well-being GDP is a good measure of the economic well- being of a society GDP per person tells us the income and expenditure of the average person in the economy But it misses… –Leisure reduction increases GDP but may reduce well-being –The value of clean environment –Non-market activities?

11. www.lrjj.cn Macroeconomic Issues Aggregate demand – The total level of spending in the economy Aggregate supply – the total amount of output in the economy AD > AS –Inflation –Balance of trade deficit (Export & Import) AD < AS –Recession –Unemployment

12. www.lrjj.cn Macroeconomic policy AD = AS –Demand-side policy –Supply-side policy

13. www.lrjj.cn Microeconomics The part of economic analysis that studies decision making undertaken by individuals and by firms Focus on the small part of economics

14. www.lrjj.cn Microeconomics Issues Choices: –What –How –For whom Opportunity cost Rational decision making –Weighting up the benefit (Value for money) Marginal Costs & Marginal Revenues Social implications/consequences of choices