1. Effective donation pages Fundraising with Engaging Networks

2. Donation pages From PETA and its international affiliates Pre populating form content Page layout Asking strings

3. Pre-populating forms Extra steps in the donation process lowers response Links are unique to the recipient and information is pulled from Netdonor to populate the donation form Pre-populated forms remove the steps a donor needs to take to complete a transaction

4. Vivisection emailing without pre-populated forms # Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp 13,93612,0092,58221.50%30811.93770.55%

5. Vivisection emailing with pre- populated forms # Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp 13,81211,8952,35619.81%32113.621270.92%

6. Themed vs general pages Maintains branding consistency across all elements (email to donation page to thank you page to thank you email) Can increase response rate as it allows you to use related images and text

9. DescriptionTest seg# Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp Active DonorsGeneral Donation Page 138 40 28.99% 12 8.70%42.90% Active DonorsThemed Donation Page 13813743 31.39% 18 13.14%64.35% Active DonorsTake Action - General Donation Page 138 59 42.75% 50 36.23%10.72% Active DonorsTake Action - Themed Donation Page 138 45 32.61% 35 25.36% 0.00% Lapsed DonorsGeneral Donation Page 12812623 18.25% 5 3.97%21.56% Lapsed DonorsThemed Donation Page 12812722 17.32% 5 3.94% 0.00% Lapsed DonorsTake Action - General Donation Page 12812731 24.41% 21 16.54%21.56% Lapsed DonorsTake Action - Themed Donation Page 12812737 29.13% 24 18.90%21.56% Prospect ActiveGeneral Donation Page 589 193 32.77% 34 5.77%40.68% Prospect ActiveThemed Donation Page 589588206 35.03% 60 10.20%91.53% Prospect ActiveTake Action - General Donation Page 589 330 56.03% 262 44.48%20.34% Prospect ActiveTake Action - Themed Donation Page 589586302 51.54% 254 43.34%40.68% Prospect ModerateGeneral Donation Page 133 48 36.09% 15 11.28%10.75% Prospect ModerateThemed Donation Page 133 63 47.37% 23 17.29%21.50% Prospect ModerateTake Action - General Donation Page 13313171 54.20% 63 48.09%10.75% Prospect ModerateTake Action - Themed Donation Page 133 71 53.38% 58 43.61% 0.00% Prospect InactiveGeneral Donation Page 1,1511,149256 22.28% 51 4.44%50.43% Prospect InactiveThemed Donation Page 1,1511,142279 24.43% 80 7.01%60.52% Prospect InactiveTake Action - General Donation Page 1,5511,148481 41.90% 391 34.06%20.13% Prospect InactiveTake Action - Themed Donation Page 1,5511,145376 32.84% 66 5.76%30.19% Prospect LapsedGeneral Donation Page 3,1723,139335 10.67% 45 1.43%20.06% Prospect LapsedThemed Donation Page 3,1723,144303 9.64% 41 1.30%20.06% Prospect LapsedTake Action - General Donation Page 3,1723,136455 14.51% 257 8.20%50.16% Prospect LapsedTake Action - Themed Donation Page 3,1723,141416 13.24% 252 8.02%80.25% 9,3768,5442,98334.91%1,53217.93%570.61% Fur emailing without general page vs themed page

10. Conditional Content Creating profiles to better target your populations Sending the right message, to the right people at the right time

11. Profiles