1. Copyright © Rallis India Limited. All rights reserved Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses 1

2. Copyright © Rallis India Limited. All rights reserved Rallis role in improving pulses productivity 2

3. Copyright © Rallis India Limited. All rights reserved Good agricultural practices for improving production Fair crop economics and farmer netbacks Improve productivity and farmer economics in pulses Opportunities for Interventions 3

4. Copyright © Rallis India Limited. All rights reserved Productivity Improvement Initiative Project Initiated Dec - 2009 Pudukkottai Tamilnadu Dec - 2009 Pudukkottai Tamilnadu 2011-12 Maharashtra Karnataka 2011-12 Maharashtra Karnataka 2012-13 Madhya Pradesh 2012-13 Madhya Pradesh Trainings/ Meetings/ Demo/ Field Days / Prerna Certified Seeds Soil Test/ Seeds/ Sowing Method/ Fert Reco/ Crop Protection/ Irrigation/ Harvesting Method Schedule PoP Line Sowing Seedlings Spacing Inter Cropping Crop Rotation Financial Help SBI & HDFC Financial Help SBI & HDFC 4 4

5. Copyright © Rallis India Limited. All rights reserved 5 Connect to farmers Yield Improvement 10% to 40% Tamilnadu Villages/Farmers 200/ 25000 Tamilnadu Villages/Farmers 200/ 25000 Maharashtra Villages/Farmers 402/ 50000 Maharashtra Villages/Farmers 402/ 50000 Karnataka Villages/Farmers 300/ 50000 Karnataka Villages/Farmers 300/ 50000 Madhya Pradesh Villages/Farmers 100/ 25000 Madhya Pradesh Villages/Farmers 100/ 25000 Cumulatively over 5 years ~ 10 lakh farmers to be benefitted

6. Copyright © Rallis India Limited. All rights reserved 6 Working on a PPP Model TN, MH, KA & MP Govt. Agri Dept Research Station Breeder Seeds State Agricultural Univ. Best Practices Dept of Agriculture Details of Working Areas Dept of Agriculture Details of Working Areas TATA RALLIS Seed Production Module Formation of Farmer Groups Extension of PoP to Farmers/ Field Work Bring in Products & Services based on PoPs Banking Services to Farmers for Payments and Loans Information for access Buy back from farmers

7. Copyright © Rallis India Limited. All rights reserved 7 Major Learnings

8. Copyright © Rallis India Limited. All rights reserved Learning in each stage Farm to Fork Quality Seeds Access to latest technology Provide Information Price Transparency Assured Realizations Logistics Support Storage & Handling Processing Direct to Market Adoption of technology How can organized private sector play a role? - Link up with existing business offerings and bring in other partners to fill gaps Pre harvestPost harvest 8

9. Copyright © Rallis India Limited. All rights reserved 9 Rallis actions

10. Copyright © Rallis India Limited. All rights reserved 10 No deduction from farmers – Sample, Electronic Weighment Transparent price system, Quality based price, Scientific method for quality check Simple calculation system of price to farmers, Calculation on quality parameters & Immediate payment Benefit of 5 to 6% to farmers Procurement – Rallis Experience

11. Copyright © Rallis India Limited. All rights reserved 11 Expectations

12. Copyright © Rallis India Limited. All rights reserved 12 Support in infrastructure to facilitate grading of pulses resulting in better quality / price realization Government support in harmonizing licenses across India Expectations Removal of stock caps Storing & Processing hubs for organized players Farmers/ Consumer awareness program Pricing Incentive for farmers participating in PPP Project

13. Copyright © Rallis India Limited. All rights reserved 13