1. Chris Halliwell Discussion Feb 9, 2012

2. Agenda Midterm presentation Cloud Control Elevator Speeches HW for next week TCA meeting Feb 17 Hameetman Aud in Cahill. Starts officially at 10:00 AM but –We meet at 9:30 AM and again at the end. –Prof Gharib and two presentations and –NDAs needed, Review TCA website techcoastangels.com, particularly http://www.techcoastangels.com/for_entrepreneurs/evaluation- criteria –You have $25,000. How will you invest it? Chris Halliwell Discussion

3. HW for next week Feb 14 What is the value you provide your customers? 20% How will you capture that value (Business Model)? Name at least 2. 40% How will you price your product (s)? Why this way? 20% How will your value capture be sustainable for 5 years? 20%

4. Chris Halliwell Chris Halliwell, consultant, provides business-to-business strategic marketing services to technology-based companies Analog Devices, Cisco Systems, ElectroScientific Industries, IBM, Intuitive Surgical, Johnson Electric, Northrop Grumman, Philips, Siemens, St. Jude Medical, and Veeco Instruments Mentored several new technology companies Image sensors, mobile broadband communication services digital power. Formerly with Regis McKenna, Intel, IBM MIS: UCLA, MBA: UCLA/Anderson