1. W AL -M ART Group 2 – Deca / Sabrina / Collins / Eva / Austine

2. I NTRODUCE Founder is Sam Walton An American multinational retailer Second largest listed company The world’s largest retailer A family business The largest food retailer in USA Has 8,500 stores, located in 15 countries worldwide Mexico – Walmex United Kingdom – Asda Japan – Seiyu With the Indian Bhatti enterprise joint venture “Our most modern wholesale stores”

3. H ISTORY 1962, opened first store in Roger, Arkansas Oct. 31 1969, Wal-Mart Store Inc. was established 1970, founded headquarters and the first distribution center in Bentonville, Arkansas 1972, stock being listed in New York 1983, opened first Sam’s Club store in the Midwest City, Oklahoma, United States 1987, established the largest private satellite networking system in USA 1988, opened first shopping plaza in Missouri, Washington 1990, became the largest retailer in USA Nov. 1991, opened first store outside USA in Mexico

4. H ISTORY Apr. 5, 1992, founder Sam Walton died August, 1992, entered Puerto Rico 1993, established International Department and served Bobby Martin as international president and chief executive Nov. 1994, entered Canada and acquired 122 chain stores of Woolco, also set up a joint venture company to enter Hong Kong May 1995, entered Brazil, Nov. entered Argentina 1996, withdrew from Hong Kong, entered China by establishing a joint venture 1997, became the largest private employee company, replaced Walworth became Dow Jones Industrial Average Stocks, the first time broke $100 billion, and exit Indonesian

5. H ISTORY 1998, opened the first community store in USA, acquired 21 supermarket chain stores of Wertkauf and entered Germany, entered Korea through setting up a joint venture 1999, had 1.14 million employees, became the largest private employee company in the world Sep. 1999, acquired 229 stores of Asda and entered the United Kingdom, acquired 74 chain supermarkets of Interspa 2001, the first time got into the top 500 companies of global magazine “Fortune” March 2002, acquired part of stake of Seiyu Department and entered Japan 2003, created a single-day sales record of $1.52 billion in Black Friday 2004, invested $17 million to acquire Amigo chain stores in Puerto Rico

6. H ISTORY 2005, increased stake of Seiyu to 56.56%, acquired more than 140 stores of Sonae SGPSSA that Portuguese opened in Brazil, started to use e-tag 2006, obtained the chance of controlling the stake of Central American Retail Holding Company May 2006, withdrew from Korean July 2006, due to operation failure, resold its 85 supermarkets to Metro and withdrew from Germany Dec. 23, 2008, offered 40.8 cents per share equal to $2.66 billion in cash to purchase Chile’s largest retailer D&S SA May 30, 2009, opened first store in India entered India’s $430 billion size of retail market, next three years plan to invest $100 million to open 10 to 15 wholesale stores July 27, 2010 entered the movie rental market

7. L OGO 1962-1968 1968-1981 1981-1992 1992-2008 2008-now

8. D EPARTMENT Electronics & Office Movies, Music & Books Home, Furniture & Patio Home Improvement Clothing, Shoes & Jewelry Baby & Kids Toys & Video Games Food, Household & Pets Health, Beauty & Pharmacy Sports, Fitness & Outdoors Auto & Tires Photo & Gifts Crafts & Party Supplies

9. P OPULAR ITEMS Electronics - iPad Home - bed Toys - ultra frame swimming pool Office - outdoor inflatable movie screen Beauty - shaver

10. P RODUCT Nesco American Harvest Square Dehydrator and Jerky Maker Plaid 3rd Birthday Picture Frame Piper 4 Piece Crib Bedding Set Sanyo DVD Player Easton Right Hand Youth Ball Glove

11. P RODUCT Faux Wood Windows Blinds, Oak Gold's Gym Stride Trainer 350i Elliptical, New Model Scalloped Cottage Wall Shelf Once Upon a Time'' Stripe Hand Painted 10.5'' Book Storage ''a'' Letter Block

12. P RODUCT Intex River Run II Timex Men's Ironman Target Trainer Heart Rate Monitor Tap Screen Imperial 1/2 Carat T.W. Diamond Single Halo 14kt White Gold Engagement Ring K'NEX Raptor's Revenge Roller Coaster Building Set

13. 4P ( PRODUCT / PRICE / PLACE / PROMOTION ) Divide products into several groups A. Integration group – the biggest group in Wal-Mart's principle, ranging from seafood to electronics B. Medium group – originate from integration group, products are separated by usage / function / produce proceed C. Small group – originate from medium group, most are daily necessities D. Particular group – the smallest unit Product

14. Motto – Balance price of day, guarantee your satisfaction Low price strategy Always cheaper than others Price 4P ( PRODUCT / PRICE / PLACE / PROMOTION )

15. Plan to open branch Choose prosperous city or town Independent store At the intersection of urban and suburban Convenient place to park Attachable – easily go Visible – easily find 4P ( PRODUCT / PRICE / PLACE / PROMOTION ) Place

16. Sensitive products General products Discount for a bunch For new store – low-price penetration 4P ( PRODUCT / PRICE / PLACE / PROMOTION ) Promotion

17. R EFERENCE https://www.google.com.tw/search?q=wal- mart&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWo VChMIjvLJvrHsyAIV5DemCh39Dw60&biw=1366&bih=641 https://zh.wikipedia.org/zh-tw/%E6%B2%83%E5%B0%94%E7%8E%9B http://www.walmart.com/c/brand/new-arrivals http://www.walmart.com/All-Departments http://www.walmart.com/browse/beauty/electric- shavers/1085666_1007220_133146 http://www.walmart.com/ip/Deluxe-Outdoor-Inflatable-Movie- Screen/7983503 http://www.walmart.com/ip/Intex-22-x-52-Ultra-Frame-Swimming- Pool/39264347 http://www.walmart.com/ip/Apple-iPad-Air-2-16GB-Wi-Fi/37648975 https://www.google.com.tw/search?q=cheap&es_sm=122&source=lnms&tb m=isch&sa=X&ved=0CAgQ_AUoAWoVChMI68aeqMnsyAIVZhumCh1T4g IN&biw=1366&bih=641#imgrc=eg-Kc3e1VejTIM%3A https://www.google.com.tw/search?q=thank&es_sm=122&source=lnms&tb m=isch&sa=X&ved=0CAgQ_AUoAWoVChMI3Kby0vbsyAIVRBmmCh1c1 wWx&biw=1366&bih=641#imgrc=AxyDTaq7gMCrKM%3A http://www.shs.edu.tw/works/essay/2009/10/2009102812285783.pdf