1. ADVERTISING RATE CARD 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD

2. INTRODUCTION 2 WHO ARE WE HELLO! JAPAN is the first private Japanese TV station in Asia, showcasing the latest and hottest happenings in Japan. A full HD TV channel created by J Food & Culture TV (JFCTV), HELLO! JAPAN will introduce “Unseen Japan” and promote popular Japanese culture to Asia Pacific and the rest of the world! Our viewers can enjoy a variety of Japanese entertainment ranging from movies, variety shows to music programmes, anime and so on. Being a general entertainment channel, HELLO! JAPAN engages all viewers with high quality and top-notch contents. All contents are in its original Japanese language with localized foreign language subtitles.

3. 3 ASIA EXPANSION TARGET BY 2015 Possible Platforms DTH / Cable / Digital Cable / Satellite / IPTV Potential household reach TOTAL 15,767,831 KOREA 3,005,856 HONG KONG 1,809,000 TAIWAN 3,706,975 THAILAND 762,000 VIETNAM 900,000 MALAYSIA 2,272,000 SINGAPORE 930,000 PHILIPPINES 1,023,000 INDONESIA 1,359,000 POTENTIAL MULTICHANNEL TV REACH (HOUSEHOLDS)

4. ” 4 WHO WILL YOU CAPTURE WITH US Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011) Our target audience: Ages 5-45, majority of which are affluent elites in Singapore. Pay-TV viewers are more often than not the first to buy market fresh premium-priced products and gadgets; this is consistently reflected in the higher rates of ownership of HD TVs, 4G mobile phones and multimedia devices shown in audience surveys. (Source : CASBAA) “ TARGET AUDIENCE

5. 5 ASIA-PACIFIC AUDIENCES “50% of Asian Business Elites in Asia watched an International TV Channel yesterday, 74% watch every week and 81% monthly.” Source: CASBAA/BEAsia: CT IPSOS 2011 TARGET AUDIENCE Multichannel TV Viewers are the most affluent. Profile of Affluent Adult Viewers With and Without Multichannel TV *Asia Pacific refers to 7 markets: Singapore, Malaysia, Philippines, Hong Kong, Taiwan, India, Australia Source:CASBAA/Local Peoplemeter (Jan- Jun2011) Market H/H income Social Group SINGAPORE S$5,000 MALAYSIA RM3,000 PHILIPPINES SEC ABC HONG KONG HK$30,000 TAIWAN NT$70,000 INDIA SEC A/B AUSTRALIA Occupation Group 1/2 Terrestrial TVMultichannel TV

6. 6 ASIA-PACIFIC AUDIENCES Total Day Average Audience (‘000) Source: CASBAA/Local Peoplemeter 2008 - YTD 2011 TARGET AUDIENCE Multichannel TV attracts more viewers every year. Terrestrial TV viewership remains low. TOTAL AFFULUENT PEOPLE Terrestrial TV Multichannel TV TOTAL PEOPLE Terrestrial TV Multichannel TV Total Affluent People: Multichannel TV grows +45% Total People: Multichannel TV grows +50%

7. 7 ASIA-PACIFIC AUDIENCESTARGET AUDIENCE Multichannel TV Viewers are more prepared to spend. “Intend to buy in next 12 months” Elites and Affluents Who Watched TV Yesterday (Index) Source: CASBAA/Local Peoplemeter 2008 - YTD 2011 Terrestrial TVMultichannel TV

8. 8 ASIA-PACIFIC AUDIENCESTARGET AUDIENCE Audience : All 4+ Terrestrial TV Reach increases as the advertising budget is reallocated from 100% on Free to Air TV to a proportion on Multichannel TV 1+ Reach % 3+ Reach % Multichannel TV Terrestrial TV(FTA) vs Multichannel TV ADVERTISING BUDGET ALLOCATION Source: CASBAA/Local Peoplemeter 2008 - YTD 2011

9. 9 SINGAPOREAN ELITESTARGET AUDIENCE 72% have subscription TV 95% watch regional cable & satellite TV Have access to subscription TV at home Do not have access to subscription TV at home

10. 10 TARGET AUDIENCE Foodie, especially for Japanese cuisine!! Ad-aware and receptive Early adopters, open to and welcome foreign cultures High disposable income, willing to spend on lifestyle luxury goods. Loves travelling Opinion leaders Our target audience profile Tech-savvy PMEBs

11. MONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAYSUNDAY 11 HELLO!JAPAN WEEKLY SCHEDULE (BY GENRE) 30 CULTURE FOOD AND TRAVEL GOURMET FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL GOURMET FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL GOURMET VARIETY GOURMET VARIETY CULTUREGOURMETTRAVEL ANIME/ LIVE ACTION TRAVEL 30 TRAVEL GOURMETVARIETY CULTURE (MUSIC) TRAVEL MOVIE TRAVEL CULTURE (SPORTS) MOVIEVARIETY ANIME/LIVE ACTIONMOVIECULTUREGOURMETTRAVELFOOD AND TRAVELGenre Mix 18 19 00 30 20 00 21 00 22 00 23 00 ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION ANIME/ LIVE ACTION TRAVEL GOURMET CLUTURE TRAVEL CLUTURE FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL VARIETY MOVIE VARIETY MOVIE CLUTUREVARIETY TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL GOURMET VARIETY FOOD AND TRAVEL GOURMET

12. 12 HELLO!JAPAN PROGRAM DESCRIPTION (BY GENRE) GENRE GOURMET TRAVEL FOOD & TRAVEL VARIETY SHOW DRAMA / MOVIE CULTURE ANIME/ LIVE ACTION DESCRIPTION Our shows will bring you on a gourmet journey to seek for delicious Japanese food and even teaching you how to make it! Ramen, sushi, sashimi, tempura... You name it, we have it! Travel all around Japan and finding out the way of life in the country! Eat as you travel and travel as you eat! We have various shows that helps audiences discover where to eat and travel at the same time! We offer many fresh and fun-filled entertainment programs! Ranging from infotainment, game shows to quiz shows and more. There is something for everyone to enjoy! Japanese classic and modern movies you hardly find outside Japan! Learn more about traditional and modern Japanese culture through our shows and original contents. Famous and popular Japanese animation and live- action films for the young and old! PROGRAM NAMEs GOCHI Dinner is on YOU TONIGHT!, Sweet sweets-Japanese style confection-, Recipe for Today’s Speciality, etc Hot Spring Girls, Pet Wonderland Pochi-tama, Hitch Housing, Dreaming Journey, etc Hungry Hoppers: Pigging Out Around Japan, Japanese Food, Year- round, Naoyuki Yanagihara’s Traditional Japanese Cuisine, etc Athletic Fire, London Hearts, Kenmin Show! The Local Secrets, etc Proof of man, The Great White Tower, Be with you, Oppai Volleyball, Always-sunset on the third street-, etc Music Station, World Pro Wrestling, etc Ultraman Mebius, Detective Opera Milky Holmes, etc

13. 13 WHAT’S SHOWINGPROGRAMS GOURMET TIME Hello! Japan’s food-related programmes will bring viewers on a gourmet journey to seek delicious Japanese food and even giving lessons on how to make them! Ramen, sushi, sashimi, tempura and so much more, many of which you’d never heard before! ©NTV ぐるぐるナインティナイン GOCHI Dinner is on YOU TONIGHT! ©MBS 魔法のレストラン Maki’s Magic Restaurant

14. 14 Travel all around Japan and finding out the way of life in the country! ぶらり途中下車の旅 Next Stop Discovery 温泉女子 Hot Spring Girls © KBS TRAVEL TIME © NTV © TV TOKYO WHAT’S SHOWINGPROGRAMS ペット大集合！ポチたま Pet Wonderland Pochitama

15. 15 FOOD & TRAVEL Eat as you travel and travel as you eat! We have various shows that helps audiences discover where to eat and travel at the same time! WHAT’S SHOWINGPROGRAMS 京都 食の歳時記 Japanese Food, Year-round © KBS © HTB © LaLa TV 柳原尚之の和食道 Naoyuki Yanagihara’s Traditional Japanese Cuisine おにぎりあたためますか Hungry Hoppers

16. 16 VARIETY SHOWS Hello! Japan offers many fresh and fun- filled entertainment programs! Ranging from infotainment, game shows to quiz shows and more. There is something for everyone to enjoy! 炎の体育会 TV Athletic Fire ©2012 Tokyo Broadcasting System Television, Inc. ©YTV WHAT’S SHOWINGPROGRAMS 秘密のケンミン SHOW Kenmin Show! The Local Secrets

17. 17 MOVIES Bringing you a whole range Japanese classic and modern movies you hardly find outside Japan! ALWAYS 三丁目の夕日 ALWAYS -Sunset on the Third Street- おっぱいバレー Oppai Volleyball ©2005 NTV / ROBOT / SHOGAKUKAN / VAP / TOHO / DENTSU / YTV / THE YOMIURI SHIMBUN / SIROGUMI / IMAGICA ©2009 “Oppai Volleyball” Film Partners WHAT’S SHOWINGPROGRAMS

18. 18 探偵オペラミルキィホームズ Detective Opera Milky Holmes ウルトラマンメビウス Ultraman Mebius ©bushiroad/Project MILKY HOLMS©2006 TSUBURAYA PRODUCTIONS WHAT’S SHOWINGPROGRAMS ANIME / LIVE-ACTION Hello! Japan offers many fresh and fun-filled entertainment programs! Ranging from infotainment, game shows to quiz shows and more. There is something for everyone to enjoy!

19. 19 CULTURAL Learn more about traditional and modern Japanese culture through our shows and original contents. ワールドプロレスリング・リターンズ World Pro Wrestling Returns ミュージックステーション Music Station ©tv asahi ©NJPW WHAT’S SHOWINGPROGRAMS

20. 20 HELLO! JAPAN TV ADVERTISING SPONSORSHIP Hello! Japan prepares proposal which are built to support and improve the effectiveness of client’s campaign. The standard sponsorship package contains two sponsorship tags, before and after the program. Effective Jan 2013 Hello! Japan reserves the right to amend any of the above pricing categories and/or its time belts from time to time. Premium rates applicable to special programmes/events. COMMERCIAL SPOT BASE RATE Prime Time (18:30 - 23:29) Non-Prime Time (23:30 - 18:29) On-Air 30 sec S$400 S$200

21. 21 TYPE OF SERVICE TYPE OF SERVICE SURCHARGE AMOUNT SURCHARGE AMOUNT Top & tail position in commercial break 25% increase of the rate card price of every spot (before any discount) 1 Selection of commercial break + top or tail position in commercial break 30% increase 5 Top position in commercial break 20% increase 2 Co-advertising Up to 20% increase of rate card price for every additional Advertiser (before any discount) 6 Tail position in commercial break 20% increase 3 Secondary event To be discussed 7 Selection of commercial break 10% increase 4 Editing & subtitling To be discussed 8 Special Request Services HELLO! JAPAN TV ADVERTISING

22. 22 Additional charges Urgent cancellation of commercial 90 % of cancelled spot’s gross value if cancelled after 7-days notification period before broadcast. 1 Delayed submission of advertising schedule S$100 2 Submission of wrong advertising materials* S$100 4 Delayed submission of advertising materials S$100 3 HELLO! JAPAN TV ADVERTISING

23. 23 Order placement & Submission terms Technical Specification of Advertising Material STEP 1 Placing an order At least X working days prior to first airing date VIDEO STEP 2 Submission of advertising materials & broadcast schedule form At least X working days prior to first airing date STEP 3 Submission of authorization letter and MOU At least X working days prior to campaign’s first broadcast Tape Digital Betacam corresponding with specification of the files with correct Time Code. FTP Spots can be uploaded for airing via FTP/Aspera. Delivery Options Note:Hello! Japan cannot be held responsible for any mistakes, if the submission of advertising schedules and materials is delayed. Please check with our sales representative for further details. HELLO! JAPAN TV ADVERTISING AUDIO Compression Sample & Bit Rate, Channels 16-bit Integer (Little Endian) 48Khz Discrete Mono / Stereo LR Frame Size 1920 x 1080 Codec XDCAM HD 422 Apple Prores 422 H.264 Min. Data Rata 50Mbps CBR > 40Mbps CBR 10Mbps CBR Frame Rate PAL 25fps Interlaced File Format.MXF.MOV

24. ALA CARTE Mix and match according to your preference! ALL All Genres 松 (Matsu) Up to 4 Genres 竹 (Take) Up to 3 Genres 梅 (Ume) Up to 2 Genres Usual Package of HELLO! JAPAN 24 HELLO! JAPAN TV ADVERTISING

25. 展 開 政策的 コンテン シンガポール、アジアでの日本製コンテンツを受 素地を 客観 証モデルを海外へ配信 ータ ブラン JFTV Shop 本の観光 ドの新たな 誘致 業 した で検 25 MORE OFFERINGs アジア１０ヶ国へ展開 日本 の 政府の 文化 容する 示す 的デ と各 デ ル を 日 本 で ・地方局 ・オリジナルコンテンツ制作 日本国内放送局既存コンテンツ ・ CS 局 ・ BS 局 2 次配信 ・地上波局 マルチ言語 コンテンツ調達 調 達調 達 配 信配 信 海外顧客へ日本の情報 旅 アニメ 自 然自 然伝 統伝 統 食 医 療医 療 技 術技 術 ファッション 音 楽 コンテンツ配信候補 シンガポール既存局 支援 Convention Music MovieCocertNetshope-Book ツ、実 番組の事業化 Travel.app Gourmet.app 複数のデバイスと連動した Date Marketing 放送外収益の 拡大 新たな広告モデルの実証 質の高い番組を 継続的に確保 日本 各デバイスから得られる データを収集 モ 事 証 国 TV EVENT 放送 番組 補助 誘導 Multi- Platform TV Server DATA Mining CM/CTA パートナー Coupon スポンサーシップ Smart Phone 制作者へ還元するプロダクションモデルを構築 視聴率による収益分配システムなど 価 値創造、日 事 業モデル虎 の巻

26. 26 MORE OFFERINGs 事業 展開 事業 収入 視聴・行動 情報 視聴・行動 情報 コンテンツ 供給 コンテンツ 発信・配信 事業 参加／購入等 サービス利用 広告 収入 広告 JFCTV 各種放送外 事業 オンライン イベント ショッピング コンベンション 視聴者 TV PC Smart Phone Tablet PC SELL その他 自治体 メディア 企業 JAPAN コンテンツ 生活者 行動 DB ASEAN 各地の通信や 放送の利用情報の 行動データ解析し、 日本コンテンツ 提供者・協力者に戻す

27. 27 INFORMATION Singapore Office 177 River Valley Rd #05-11 Liang Court Singapore 179030 Tel : +65-6336-5679 Fax : +65-6336-4766 For additional information and customized advertising solutions, please contact: J Food & Culture TV Pte. Ltd. Email: info@jfctv.com http://www.jfctv.com Japan Office Minatoku, Toranomon 2-7-5 BUREX Toranomon #1201 Tokyo 105-0001, Japan Tel: +81(0)3-6206-1820 Fax: +81(0)3-6206-1827

28. Thank you!