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Page 1 ©Voice Project generational differences: exploring the drivers of engagement across age groups Dr Peter Langford e:

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1 Page 1 ©Voice Project generational differences: exploring the drivers of engagement across age groups Dr Peter Langford e: peter.langford@voiceproject.com : connect on LinkedIn Cindy Leung e: cindy.leung@voiceproject.com : connect on LinkedIn

2 Page 2 ©Voice Project There are far more similarities than differences across age groups Priorities for action are nearly identical across age groups Most of us need to focus on getting the basics right first, before we worry too much about age group differences main messages

3 Page 3 ©Voice Project We analysed data collected in 2014 from 5392 employees across 7 of Voice Project’s clients (mixed sectors) who had 1.Used our engagement survey (standard version or only slightly tailored) 2.Collected information about participants’ age let’s look at some data

4 Page 4 ©Voice Project our model for engagement & work practices Langford, P. H. (2009). Measuring organisational climate and employee engagement: Evidence for a 7 Ps model of work practices and outcomes. Australian Journal of Psychology, 61 (4), 185-198.

5 Page 5 ©Voice Project correlations with engagement across age Combined<30 years30-49 years50+ years

6 Page 6 ©Voice Project priority matrix – all ages combined

7 Page 7 ©Voice Project priority matrix – under 30 years

8 Page 8 ©Voice Project priority matrix – 30-49 years

9 Page 9 ©Voice Project priority matrix – 50+ years

10 Page 10 ©Voice Project The additional predictive value of age and generational cohort is statistically significant, but not practically important predicting engagement

11 Page 11 ©Voice Project Costanza, D. P., Badger, J. M., Fraser, R. L., Severt, J. B., & Gade, P. A. (2012). Generational differences in work-related attitudes: A meta-analysis. Journal of Business Psychology, 27, 375-394. Deal, J. J., Stawiski, S., Graves, L., Gentry, W. A., Weber, T. J., & Ruderman, M. (2013). Motivation at work: Which matters more, generation or managerial level? Consulting Psychology Journal: Practice and Research, 65, 1-16. Lyons, S., & Kuron, L. (2014). Generational differences in the workplace: A review of the evidence and directions for future research. Journal of Organizational Behavior, 35, 139-157. Macky, K. Gardner, D., & Forsyth, S. (2008). Generational differences at work: Introduction and overview. Journal of Managerial Psychology, 23, 857-861. references

12 Page 12 ©Voice Project There are some small differences between age groups But unless you’ve mastered the basics, you’ll get a bigger bang for your buck from a whole-of- organisation approach rather than nuanced age group interventions Regardless of age, the priorities for most organisations are to: 1.better manage change 2.build trust with senior leaders 3.strengthen recognition of staff 4.improve effectiveness of recruitment & selection 5.strengthen career development summary

13 Page 13 ©Voice Project questions


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