1. Opening Doors for You Case Studies Foundations of social mobility

2. Andrew Church Cambridge Housing Society

3. CHS and its customers 2000 households Rural area – 4000 m 2 Low aspirations of some customers Difficulty of engaging with some groups

4. Personal empowerment - with CHS as travel agent/tour guide Stimulate demand Discuss aspirations and previous experiences Identify destination and options for getting there Get there – with appropriate support always on hand Customise package and refer to appropriate provider(s)

5. Accessible, financial products Saving and low cost loan a/c ’ s with Cambridge Building Society Home contents insurance myhome@jltgroup.com Best value energy supplier – www.ebico.co.uk Basic bank accounts Money advice

6. Have a go

7. The most overwhelming difficulty experienced by the slow reader is that the decoding of the print is so laborious that comprehension of the passage is virtually impossible. The mechanical technique of reading creates a barrier to understanding. This exercise may help you to appreciate the problem. Your comprehension of these sentences is probably severely threatened by your need to concentrate on the decoding problem which they present.

8. Financial capability Home tuition in Skills for Life and ICT www.longroad.ac.uk Careers guidance and Skills Coaching www.nextstep stakeholder.co.uk Digital inclusion

9. Outcomes More in control of their finances More confident about achieving their aspirations More likely to want to: -Own a pc and use the internet -Study or work from home

10. Carrots Laptop loans Saving Gateway Low cost loans Ear to the ground Customise products and services Make a consistent offer Build in sustainability rather than be funding led Be pro-active Promotion & outreach

11. Contact details Cambridge Housing Society Endurance House Chivers Way Histon Cambridge CB24 9ZR Tel: 01223 713 555 Fax: 01223 713 799 www.cambridgehs.org.uk andrew.church@cambridgehs.org.uk