1. Industrial Research Personal Finance

2. What is personal finance? Personal finance is a study of economic factors and personal decisions that affect a person ’ s financial well being. Personal finance is a study of economic factors and personal decisions that affect a person ’ s financial well being. How people spend How people spend How people save How people save How people protect How people protect How people invest How people invest

3. The growing importance of personal finance today Sluggish growth in personal income -- Sluggish growth in personal income -- Between 1980 & 1997 personal income growth rate only slightly more than 2% Between 1980 & 1997 personal income growth rate only slightly more than 2% More options available for your money More options available for your money Increasing number of choices offered in banking, credit, investments, and retirement planning. Also more benefit options Increasing number of choices offered in banking, credit, investments, and retirement planning. Also more benefit options

4. Personal financial goals change as a person progresses through life. 20 yrs.old40 yrs. old 60 yrs. old Buy a house College for kids Retirement Income Personal financial planning encompasses a lifetime

5. Objectives of Financial Planning Maximize wealth Maximize wealth Practice efficient consumption Practice efficient consumption Achieve life satisfaction Achieve life satisfaction Maintain financial stability Maintain financial stability Prepare for retirement Prepare for retirement

6. How it works?

7. The big player – HSBC

8. Background Information >130 years ago >130 years ago >9,500 offices in 80 countries >9,500 offices in 80 countries Eg, Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Eg, Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. domestic commercial banking and financial services domestic commercial banking and financial services

9. Personal Financial Service 1. Banking Service 2. Card Services 3. Personal Credit Services 4. Mortgage Services 5. Insurance Services 6. Investment Services 7. Payment Services

10. 1. Banking Service provides different banking services provides different banking services Eg, Internet banking, Phone banking, Self-service banking, Mobile banking and Branch banking Eg, Internet banking, Phone banking, Self-service banking, Mobile banking and Branch banking i) University Student Account i) University Student Account ii) HSBC Premier ii) HSBC Premier

11. 1.i) University Student Account help university student achieve financial independence through a range of special privileges and services help university student achieve financial independence through a range of special privileges and services 1. free credit card 2. current account 3. university student TravelSurance 4. integrated protection plus

12. 1.ii) HSBC Premier help high premium customer make the most of their wealth help high premium customer make the most of their wealth 1. Offering world-wide access 2. Providing single banking portfolio with consolidated statement 3. Supporting comprehensive range of investment tools 4. Affording free financial planning review

13. 2. Card Services different card for different client different card for different client 1. HSBC Visa and HSBC Master Card 2. HSBC JCB Gold 3. iCan card

14. 3. Personal Credit Services provide instant answer to customer’s immediate financial needs. provide instant answer to customer’s immediate financial needs. 1. Personal Instalment Loan 2. Revolving Credit Facility 3. Car Loan Extra

15. different mortgage services for different investors and citizens different mortgage services for different investors and citizens 1. First-time Home Buyers 2. Free Choice Mortgage 3. Mortgage Refinancing 4. Mortgage Services

16. 5. Insurance Services - different insurance packages to protect yourself and your family 1. Travel insurance 2. Home and Motor insurance 3. Accident and Health insurance

17. 6. Investment Services - different investment services no matter in risk investment and life planning 1. Financial Planning 2. Purchase of securities and bonds, IPO 3. Offering financial information

18. 7. Payment Services - different payment services to enable it to provide fast and 24-hours services 1. Bill payment-Auto Pay 2. Overseas Transfer 3. Local Money Transfer

19. Conclusion