1. Utilizing Technology to Effectively Communicate with a Variety of Audiences Luke Reese, Associate Professor Biosystems and Agricultural Engineering www.msu.edu/~reesel reesel@msu.edu 517-353-3258

2. Context - Presentation

3. What makes a presentation (good or bad)?

4. Questions to ask - Yourself How long is your presentation? Which media type will you be using? What is the room configuration? What is the audience size? When do you need the visuals completed? When did you plan to get started?

5. Questions to ask - Audience What is the average age of the audience? What is the male/female ratio of the audience? What is the level of expertise of the audience?

6. Questions to ask - Objective What is the objective of the presentation? What feeling or emotion do you want the audience to have?

7. Presentation Objective To sell, promote or endorse To persuade, convince or influence To motivate, excite or entertain To discuss, participate or share To teach, inform or enlighten To analyze, review or account

8. Scripting Do your conclusion first Establishes a target Write the storyline before visuals

9. Scripting Common Mistakes No script Toooooooo long Drifts from original objective Misses or ignores target audience Lacks a balance of words and graphics

10. Visuals

11. Color Affects Mood Interest Motivation Comprehension

12. Five Uses of Color Emphasize Differentiate Define the order of items Group objects or concepts Trigger emotions and associations

13. Color Psychology Black - Profit, Gain (in business) Red – Loss, Fear, Danger, Stop, Error Green - Go, Ready, Growth, Money Blue - Cool, Calm, Serene, Trusting

14. Black Background Direct Stubborn Extinct Forceful Final

15. Red Background Desire Passion Power Competition Persuasion

16. Purple Background Enchantment Immaturity Insecurity Fantasy Unimportant

17. Gray Background Neutrality Reservation Concealment Avoidance Non-commitment

18. Blue Background Conservatism Relaxation Security Loyalty Fulfillment

19. Green Background Intelligence Suggestion Development Hopefulness Expansiveness

20. CAPS MORE THAN SEVEN CONSECUTIVE UPPPER CASE WORDS WILL FORCE THE AUDIENCE TO READ AGAIN.

21. CAPS More than seven consecutive uppper case words will force the audience to read again. Note: Did you notice the misspelling in that last slide?

22. Initial Caps Use for Title Charts Use for Short Key Phrases Be Aware of which Words are Chosen to Capitalize Pronouns, Adjectives and Long Verbs are Problems

23. First Caps Follows the natural pattern of a sentence Easier to maintain a consistent look Easier for the audience to read Pronouns, adjectives, etc. are not problems

24. Lettering Style Tips Limit the number of fonts Use no more than two typefaces Use italics and bold sparingly AVOID ALL UPPER CASE Use First Caps instead of Initial Caps Limit center justification / centering

25. Bullets Checklist Present one concept per chart Keep sentences short and concise Use parallel structure Observe these maximum limits Seven lines per chart Seven words per line

26. Design Principles C ontrast R epetition A lignment P roximity

28. Important Considerations Paste Board - Ruler and guidelines (on) Slide Master Parallel structure CRAP model

29. Print Scrn / Print Screen Press Print Scrn or Print Screen key Screen to Clipboard Paste Picture Toolbar Crop

30. WWW images Web browser Cursor over image Right mouse click Save Image As… (Netscape) Save Picture As… (Internet Explorer) Format.jpg (photo).gif (line art) Powerpoint Insert Menu Picture From File

31. Selection (Windows) Series Select first or last (left mouse button) Move cursor to opposite end Hold “Shift Key” Select last or first (left mouse button) Random Select first item (left mouse button) Hold “Ctrl Key” Continue to select (left mouse button)

32. Self-play Slide Show Rehearse Timings Good for practice Save for auto-play Record Narration.wav file per slide Timings are recorded Good for kiosk Must use audio editing software or re-record entire set for errors Adobe Presenter

33. Blank Slide – Projector Off Normal / Slide view Right mouse click on slide White or Black background Omit background objects Apply Slide Sorter view Duplicate Move to end Slide Show “b” key

34. Slide Examples The bad and the ugly