1. Country overview slidedeck

2. Purpose of this document This document contains specific country factual information, in a preformatted layout, which you can use to copy and paste into your PowerPoint/Keynote presentations. It will save you time, ensure brand consistency, and result in a more polished and powerful end-product. Be sure you are using these templates before pasting charts from this file into your presentation. For comments and questions please contact Stijn Sommerijns (+32486894937) Scott MacRae (+19498384222)

3. China Market overview China has 1.3 billion inhabitants, and an online population of 564 million 242 million Chinese now shop online They spent $ 212 billion online in 2012 with a CAGR expected to be 24% up to 2018 The average annual spend was $870 in 2012 That accounts for 6.1% of all retail shopping in consumer goods In 2014 the Chinese e-commerce market is expected to outperform the US market to become the biggest in the world 20% shops cross-border and this is predicted to grow to 78% The top 3 countries where they buy from are: US, Hong Kong and Japan The 3 top categories are: Clothing & Accessories, Personal Care and Consumer Electronics

4. United States Market overview The US has a population of 313 million inhabitants 184 million buy online They have spent $395 billion in 2013 and are expected to reach $554 billion by 2016 The annual average online spend is $ 2146 The average order value is $105 The US is the first choice for international shopping. The share of cross-border purchases from the US is estimated at 45% A quarter of the sales is generated in the last two months of the year. Especially on Black Friday 40 % shops cross-border and this is predicted to grow to 62% The top 3 countries where they buy from are: China, UK and Canada The top 3 categories are: Consumer Electronics, Clothing & Accessories and Car Parts

5. Russia Market overview Russia has a population of 141 million inhabitants 30 million buy online They have spent $25 billion in 2103 and are expected to reach $38 billion by 2018 The annual average online spend is $883 The import threshold is max $1250 or 31kg per individual per month 43 % shops cross-border and this is predicted to grow to 89% The top 3 countries where they buy from are: China, US and Germany The top 3 categories are: Household Appliances, Clothing & Accessories and Consumer Electronics

6. Canada Market overview Canada has a population of 35.16 million inhabitants 14.3 million buy online They have spent $21.5 billion in 2013 and are expected to reach $30 billion by 2015 The annual average online spend is $ 1503 The average order value is $117 Significant Sales Peaks occur on Black Friday, Cyber Monday and Boxing Day 54% shops cross-border and this is predicted to grow to 76% The top 3 countries where they buy from are: US, China, and UK The top 3 categories are: Clothing & Accessories, Entertainment Items and Toys

7. United Kingdom Market overview The UK has a population of 63.3 million inhabitants 39 million buy online The UK is the most mature e-commerce market in Europe, generating $133 billion in 2013 The annual average online spend is $3250 The average order value is $145 60% shops cross-border and this is predicted to grow to 77% The top 3 countries where they buy from are: US, China, and Hong Kong The top 3 categories are: Travel, Household Appliances, and Services

8. Germany Market overview Germany has a population of 82 million inhabitants 41 million buy online Germany is the largest e e-commerce market in Europe, generating $79 billion in 2013 The annual average online spend is$1975 By 2017, 53% of the German GDP is estimated to be generated by e-commerce 49% shops cross-border and this is predicted to grow to 72% In Germany, has a relatively low online credit card penetration. Only 9% of online shoppers pays with credit card. Invoice (46%), micropayment services (29%) are very popular in Germany. The top 3 countries where they buy from are: UK, US, and China The top 3 categories are: Books, Tickets and Clothing & Accessories

9. Australia Market overview Australia has a population of 23.6 million inhabitants 12 million buy online Online sales amounted to a value worth $25 billion in 2013 and are expected to reach $47 billion by 2018 The annual average online spend is $ 2083 The average order value is $120 74% shops cross-border and this is predicted to grow to 87% The top 3 countries where they buy from are: US, UK and Hong Kong The top 3 categories are: Entertainment Items, Consumer Electronics and Clothing & Accessories

10. France Market overview France has a population of 64.3 million inhabitants 34 million buy online Online sales amounted to a value worth $63 billion in 2013 The annual average online spend $1845 The average order value is $105 France is the 3rd biggest e-commerce market in Europe, behind the UK and Germany Home delivery is the preferred delivery method for the majority of the French (82%) 41% shops cross-border.and this is predicted to grow to 65% The top 3 countries where they buy from are: US, UK and Germany The top 3 categories are: Travel, Services and Entertainment Items

11. The Netherlands Market overview The Netherlands has a population of 16.8 million inhabitants 11.2 million buy online Online sales amounted to a value worth $13 billion in 2013 The annual average online spend $1225 The average order value is $136 Unlike other markets, the Dutch market is not based primarily on a number of big players and very small sites account for the half of the e-commerce landscape 43% shops cross-border and this is predicted to grow to 58% The top 3 countries where they buy from are: Germany, US and UK The top 3 categories are: Clothing & Accessories, Books and Health & Beauty Products

12. Spain Market overview Spain has a population of 46.2 million inhabitants 15 million buy online Online sales amounted to a value worth $16 billion in 2013 The annual average online spend $1080 Spain is the leader in Southern European e-commerce, but not as mature yet as other EU markets 54% shops cross-border and this is predicted to grow to 85% The top 3 countries where they buy from are: UK, China and US The top 3 categories are: Travel, Clothing & Accessories, Books and Entertainment Items

13. Belgium Market overview Belgium has a population of 11.1 million inhabitants 5.9 million buy online Online sales amounted to a value worth $4.7 billion in 2013 The annual average online spend $806 The average order value is $165 70% of the Belgians prefer home delivery 53 % shops cross-border The top 3 countries where they buy from are: France, The Netherlands and Germany The top 3 categories are: Clothing & Accessories, Travel and Entertainment Items

14. Switzerland Market overview Switzerland has a population of 8 million inhabitants 5.7 million buy online Online sales amounted to a value worth $12.7 billion in 2013 The annual average online spend $2233 Customs duties and VAT vary according to the country and Switzerland is also not affected by the European directive on consumer rights 73% shops cross-border and this is expected to grow to 83% The top 3 countries where they buy from are: Germany, France and US The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

15. Austria Market overview Austria has a population of 8.5 million inhabitants 5.2 million buy online Online sales amounted to a value worth $13.6 billion in 2013 The annual average online spend is $2647 79% shops cross-border and this is predicted to grow to 89% The top 3 countries where they buy from are: Germany, UK and US The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

16. Italy Market overview Italy has a population of 61.2 million inhabitants 12 million buy online Online sales amounted to a value worth $ 13.9 billion in 2013 The annual average online spend $ 1158 The average order value is $112 57% shops cross-border and this is predicted to grow to 88% The top 3 countries where they buy from are: UK, Germany and USA The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

17. Norway Market overview France has a population of 5.1 million inhabitants 3.7 million buy online Online sales amounted to a value worth $10 billion in 2013 The annual average online spend is $ 2702 It is estimated that 6.2% of the total retail of goods are bought online Online shops with a turnover exceeding $ 7.986 per year must be registered for VAT in Norway. 50% off all online orders are cross-border The top 3 countries where they buy from are: US, UK and Sweden The top 3 categories are: Food & Beauty Products, Clothing & Accessories, Books and Home & Garden

18. Sweden Market overview Sweden has a population of 9.6 million inhabitants 7 million buy online Online sales amounted to a value worth $10.7 billion in 2013 The annual average online spend $1536 23% of all online orders are cross-border The top 3 countries where they buy from are: UK, US, and Germany The top 3 categories are: Consumer Electronics, IT and Clothing & Accessories

19. Denmark Market overview Denmark as a population of 5.6 million inhabitants. 3.9 million buy online Online sales amounted to a value worth $10.4 billion in 2013 The annual average online spend is $2666 31% of all online orders are cross-border The top 3 countries where they buy from are: UK, Sweden and Germany The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

20. Brazil Market overview Brazil has a population of 202 million inhabitants 32.9 million buy online Online sales amounted to a value worth $23.5 billion in 2013 and are expected to reach $25.5 billion by 2017 The annual average online spend $714 The average order value is $147 41% shops cross-border and this is predicted to grow to 84% The top 3 countries where they buy from are: US, China and Hong Kong The top 3 categories are: Clothing & Accessories, Health & Beauty Products and Consumer Electronics

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