1. Course Name, Course Number College/University Date BCOM: First Day of Class Introduction

2. What is BCOM? Required text for COURSE NAME Innovative learning solution Designed around the different ways students learn 350 page core text 15 page chapters All Key terms and definitions All Key Concepts Chapter in Review sheets Innovative on-line supplements $54.95

3. What makes BCOM different? Student Tested, Faculty Approved Students told us how they learn Students influenced the design Students helped develop resources Faculty refined the learning solution

4. Every New Book Gives You More! Available ONLY With a NEW BOOK

5. Brand New BCOM comes with 1 Semester Access to 4ltrpress.cengage.com/bcom –Downloadable Flashcards –Downloads Audio Chapter Summaries Animated Visual Summaries Cell Phone Downloads –Interactive quizzing –Video Clips –Games –Market Research Survey Available ONLY With a NEW BOOK!

6. Access to 4ltrpress.cengage.com/mktg Every New book has FREE Access code. DO NOT DISCARD Follow these directions Available ONLY With a NEW BOOK

7. Go to 4ltrpress.cengage.com/bcom & choose student Select Student

8. Register your Access Code Select Student

9. Creating your Account Click “Create My Account”

10. Click “Student”

11. Enter Your Access Code ENTER YOUR ACCESS CODE AND CLICK CONTINUE

12. Enter Your Information Accept

13. Select Your Institution

14. Select “2 Year College” Or “4 Year College”

15. Search For Your Institution Search by Zip Code Or City, State

16. Select Your Institution

17. You Have Registered Click Here to Access your Materials

18. You have access to BCOM

19. What will you find? Downloadable- Printable Flashcards Podcasts

20. What will you find? Downloadable Model Documents

21. What will you find? Interactive Quizzing Interactive Games

22. What will you find? Much, much, more Access to Style Guides

23. Questions and Comments Thank you for your attention. Good Luck!

24. BCOM “Student-Tested, Faculty-Approved”