1. Course Name, Course Number College/University Date MKTG 3: First Day of Class Introduction

3. What is MKTG 3? Required text for COURSE NAME Innovative learning solution Designed around the different ways students learn 350 page core text 15 page chapters All Key terms and definitions All Key Concepts Chapter in Review sheets Innovative on-line supplements $54.95

4. What makes MKTG 2 different? Student Tested, Faculty Approved Students told us how they learn Students influenced the design Students helped develop resources Faculty refined the learning solution

5. Every New Book Gives You More! Available ONLY With a NEW BOOK

6. Brand New MKTG 3 comes with 1 Semester Access to 4ltrpress.cengage.com/mktg –Downloadable Flashcards –Downloads Audio Chapter Summaries Animated Visual Summaries –Interactive quizzing –Video Clips –Games –Market Research Survey Available ONLY With a NEW BOOK!

7. Access to 4ltrpress.cengage.com/mktg Every New book has FREE Access code. DO NOT DISCARD Follow these directions Available ONLY With a NEW BOOK

8. Go to 4ltrpress.cengage.com/mktg & choose your book

9. Select Student

10. Register your Access Code Select Student

11. Creating your Account Click “Create My Account”

12. Click “Student”

13. Enter Your Access Code

14. Enter Your Information Accept

15. Select Your Institution

16. Select “2 Year College” Or “4 Year College”

17. Search For Your Institution Search by Zip Code Or City, State

18. Select Your Institution

19. You Have Registered Click Here to Access your Materials

20. You have access to MKTG 3

21. What will you find? Downloadable- Printable Flashcards Podcasts

22. What will you find? Interactive Quizzing Interactive Games

23. What will you find? Videos for Every Chapter Much, much, more

24. Questions and Comments Thank you for your attention. Good Luck!

25. MKTG 3 “Student-Tested, Faculty-Approved”