1. of LOVESOAP --GROUP 5

2. LOGIC Introduction Marketing Reaserch Marketing Plan Summary Budget

3. Introduction Every year a lot of waste oil is produced without cleaning treatment,which will not only does harm to peoples’health, but will also pollutes soil and water. What can we do? Our busniess,"Love of Soap", focus on solving the problems brought by waste oil!

4. Introduction BUT HOW CAN WE? CH2OCOC17H35 | CHOCOC17H35 + 3NaOH → 3C17H36-COONa + CH2OH-CHOH-CH2OH | CH2OCOC17H35 (saponification, 皂化反应 )

5. Introduction

6. Strength: 1.low cost 2.strong technical surpport 3.colourful and varied in postures 4.DIY is allowed 5.environmental friendly weakness: 1.short of capital 2.shorter shelf life 3.brand awareness is low SWOT Analysis Opportunities: 1.not too expensive 2.fashionable 3.much safer Threaten: Similar products: nromal soap; shampoo; body wash

7. Introduction The form of business ： Partnership Budget ：￥ 500,000(about ￥ 70,000 for each partner) Board of Directors Finance Department Production Department Marketing Department Information Department Human Resource Department Managing Director Interprise architecture:

8. Marketing Reaserch Consumer Intent Do you agree with selling original handmade soaps in Higher Education Mega Center ？ OptionsNumber of peopleLegend A. Neutral18 B.Yes50 C. Absolutely agree60 D. No 25 About 81.71% of the respondents agree with selling original handmade soaps in university town,expecially if we can offer a DIY platform appreciating handmade soaps.

9. Marketing Reaserch Attention to product service What kind of products and services that are the most you wanted from our shop? OptionsNumber of peopleLegend A. Original handmade soaps 68 B.Normal handmade soaps 17 C. DIY original soaps 39 D. Functional medicated soaps 29 From this part,about 69.74% of respondents tend to choose original handmade soaps and DIY original soaps. In view of this point,to attract more and more customers,we ought to take original handmade soaps and DIY original soaps as a selling point in the promotion of sales.

10. Marketing Reaserch Attention to price Do you agree the price is slightly higher if we can provide more high quality creative products ？ OptionsNumber of peopleLegend A.Yes122 B.No31 On the premise of providing more high quality creative products, 79.61% of the respondents think it reasonable to raise price. For this reaction,we can be more inclined to creativity in the promotion of sales.

11. Marketing Reaserch Attention to appearance What do you think about the appearance style of our product ？ OptionsNumber of peopleLegend A. Colorful graffiti32 B. Romantic and soft59 C. Classical elegance19 D.Regional Characteristics 43 Respondents' requirements of this part is not concentrated. According to the statistical results,however,people being in favor of romantic and soft style account for 38.82%.Therefore,we will be more inclined to sofe style in order to build a laid-back atmosphere.

12. Marketing Reaserch Conclusion We have lots of chances to make money 79.61% of the respondents would like to buy high- quality soaps with a higher price 69.74% of the respondents prefer handmade soap or want to DIY thire own soap Even all the respondents are very intersted in the soap with a lot of special functions. 81.71% of the university students want to buy soaps nearby

13. Marketing Plan Target Market Pricing Product characteristics Promotion Distribution

14. Marketing Plan Target Market Guangzhou Higher Education Mega Center Students location: Xintiandi Shopping centre

15. Marketing Plan Product characteristics Environmental-friendly Confortable environment DIY your own soap

16. Marketing Plan Pricing -From ￥ 30-50, depending on the different types, and 5 yuan more for each if you want to DIY your own soaps -We also have some discount for our members or on some festival -More expensive than traditional soap but cheaper than other handmade soap

17. Marketing Plan Distribution -STEP 1:Retail Store -STEP 2: Online Store -STEP 3:Multiple Shops

18. Marketing Plan Promotion MORE PROFIT! Fliers and coupons Advertising Online Specialty Advertising Others POSTE RS

19. Advertising online Specialty Advertising Marketing Plan Fliers and coupons Posters Birthday gift for free

20. Budget ITEMCOST(PER YEAR) Rent120,000 Raw Material30,000 Wage104,000 Equipment20,000 Decoration150,000 Transportation20,000 Other20,000 Total464,000

21. Summary Budget Introduction Unique Production Partnership Marketing Reaserch Young people prefer high-quality soap and have a lot of interst in DIY their own soap Marketing Plan University Students Original Productiong A little bit higher price A series of suitable marketing strategies The cost is under our budget

22. Q&A Questions and Anwsers 经三出品, 必属精品 :Group 5 Class 2

23. 经三出品, 必属精品 李屹宇 姚霖强 樊冠宏 :Group 5 Class 2 陈海文 欧阳敏黄梦雪 吴静仪 Ending