2. The Strategic Impacts of Microgeomatics for Location Based Services in Business Claude Caron, Ph.D. Stéphane Roche, Ph.D. Michel Berthiaume, MBA Lin Gingras, Ph.D. Claude Caron, Ph.D. Stéphane Roche, Ph.D. Michel Berthiaume, MBA Lin Gingras, Ph.D. Faculté d’administration

3. Content Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion

4. Content Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion

5. What is Geomatics? Neologism used in many parts of the World ≈ Geographic Information Science Definition: Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada) Neologism used in many parts of the World ≈ Geographic Information Science Definition: Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)

6. MicrogeomaticsMicrogeomatics What is Microgeomatics? Geomatics Geostatistics Spatial Analysis Data Structures Map distribution Geomatics Geostatistics Spatial Analysis Data Structures Map distribution Indoor Positioning Systems (IPS) RFID or RTLS (Active RFID) Cellular Network Personnal Digit. Ass. (PDA) Indoor Positioning Systems (IPS) RFID or RTLS (Active RFID) Cellular Network Personnal Digit. Ass. (PDA)

7. Microgeomatics Definition: Microgeomatics is the use of various approaches and techniques of location in closed spaces. It relies on geomatics know- how of data storage, analysis and spatial information gathering and communication. Definition: Microgeomatics is the use of various approaches and techniques of location in closed spaces. It relies on geomatics know- how of data storage, analysis and spatial information gathering and communication.

8. Content Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion

9. Convergence PLWPLW

10. Mobile Technology

11. Location Technologies

12. Wireless Coverage Coverage Network Types PANWANLANHAN GSM, GPRS, I-Mode, UMTS IEEE 802.11b/g HiperLan Bluetooth, IrDA HomeRF

13. Microgeomatics: Technological Infrastructure Data Acquisition Data Storage Data Analysis

14. Content Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion

15. Microgeomatics in Business: 3 Types of Strategic Use T O PT O P T O P TOPTOP TOPTOP

16. TOPTOP TOPTOP raceability ptimization rospection raceability ptimization rospection

17. Microgeomatics in Business: 3 Types of Strategic Use OPOP OPOP ptimization rospection ptimization rospection Traceability

18. Where are currently... –Merchandises in the warehouse ? –People in the hospital ? –Assemblies in Manufacturing Plant ? Where are currently... –Merchandises in the warehouse ? –People in the hospital ? –Assemblies in Manufacturing Plant ?

19. Traceability & Hospitals Source: Baxter RFID

20. Traceability & Retailing

22. Source: H. Sorensen (2003), Undestanding Traffic Patterns Leads to Higher Profits, Sorensen Associates Traceability & Retailing

23. Movement Tracking

24. Pathway Analysis

26. Optimization Where would be the best... –Location to put a rack in a clothing store ? –Location for a store in a shopping mall ? –Route and sequence to intervene on computer breakdowns ? Where would be the best... –Location to put a rack in a clothing store ? –Location for a store in a shopping mall ? –Route and sequence to intervene on computer breakdowns ?

27. Optimization

28. Analysis of the distribution of products on shelves in a pharmacy the Pharmaceutical Journal Optimization

29. Prospection Why are there... –bottlenecks in this production line ? –zones of the warehouse which are under-utilized ? –a customer drop in this part of the shopping centre ? –no customer in this part of the store ? Why are there... –bottlenecks in this production line ? –zones of the warehouse which are under-utilized ? –a customer drop in this part of the shopping centre ? –no customer in this part of the store ?

30. Fréquentation Fréquentation High High Average Average Low Low Fréquentation Fréquentation High High Average Average Low Low Prospection

31. Merchant Mix Analysis of a Shoping Center

32. Content Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Strategic Use Benefits Measurement Conclusion

33. UBIGIS evaluation Allows evaluation of GIS applications in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.) Made of three parts : benefits, strategy and structure. Optimal context : –Benefits must be positive –Strategy must maximize strategic moves –Structure must be in place to support strategy Allows evaluation of GIS applications in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.) Made of three parts : benefits, strategy and structure. Optimal context : –Benefits must be positive –Strategy must maximize strategic moves –Structure must be in place to support strategy

34. UBIGIS evaluation Benefits Operational benefits Management benefits Strategic benefits and organization performance Strategy Business strategy GIS Strategy Structure Organisational Structure GIS Structure Benefits Operational benefits Management benefits Strategic benefits and organization performance Strategy Business strategy GIS Strategy Structure Organisational Structure GIS Structure

35. Strategic Impacts Business Strategy must include spatial- temporal dimensions even indoors Time is money for customer and businesses –Time to find –Time to move –Need to move Information push depending on context and user location leads to new services Business Strategy must include spatial- temporal dimensions even indoors Time is money for customer and businesses –Time to find –Time to move –Need to move Information push depending on context and user location leads to new services

36. Content Introduction Technological Infrastructures Organizational Impacts Benefits Measurement Conclusion Introduction Technological Infrastructures Organizational Impacts Benefits Measurement Conclusion

37. Microgeomatics = New Domain! RFID + Geospatial Analysis ! Disruptive changes Strategic impact on business processes Inherent risks Multidisciplinary expertise required Microgeomatics = New Domain! RFID + Geospatial Analysis ! Disruptive changes Strategic impact on business processes Inherent risks Multidisciplinary expertise required