1. The Changing Role of Marketing Marketing Today and Tomorrow Copyright © Texas Education Agency, 2011. All rights reserved.

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3. Goals for this Lesson Describe the changing role for marketingDescribe the changing role for marketing Summarize how marketing is changing and why marketing is importantSummarize how marketing is changing and why marketing is important Copyright © Texas Education Agency, 2011. All rights reserved.

4. The Changing Role of Marketing Production emphasisProduction emphasis Sales emphasisSales emphasis Marketing department emphasisMarketing department emphasis Marketing concept emphasisMarketing concept emphasis Copyright © Texas Education Agency, 2011. All rights reserved.

5. Production Era 1900’s- 1920’s Sales Era 1930’s-1940’s Marketing Department Era 1950’s- 1960’sMarketing Concept Era 1970’s - Today Copyright © Texas Education Agency, 2011. All rights reserved.

6. Production Era 1900s – 1920s1900s – 1920s Emphasis on producing and distributing new productsEmphasis on producing and distributing new products Copyright © Texas Education Agency, 2011. All rights reserved.

7. Sales Era 1930s – 1940s1930s – 1940s Emphasis on using advertising and salespeople to convince customers to buy a company’s productsEmphasis on using advertising and salespeople to convince customers to buy a company’s products Copyright © Texas Education Agency, 2011. All rights reserved.

8. Marketing Department Era 1950s – 1960s1950s – 1960s Emphasis on developing many new marketing activities to sell productsEmphasis on developing many new marketing activities to sell products Copyright © Texas Education Agency, 2011. All rights reserved.

9. Marketing Concept Era 1970s – Today1970s – Today Emphasis on satisfying customers’ needs with a carefully developed marketing mixEmphasis on satisfying customers’ needs with a carefully developed marketing mix Copyright © Texas Education Agency, 2011. All rights reserved.

10. The Progress of Marketing Marketing as a variety of activitiesMarketing as a variety of activities Marketing as promotionMarketing as promotion Marketing as sellingMarketing as selling Marketing as distributionMarketing as distribution Copyright © Texas Education Agency, 2011. All rights reserved.

11. Assignments Sales Associate Assignment Four Eras of Marketing Project Copyright © Texas Education Agency, 2011. All rights reserved.