1. “All Auto”

2. December 8, 2003Slide 2 Team Organization

3. December 8, 2003Slide 3 Overview Define the Problem Define Solutions to the Problem Scientific Merit and Technical Innovations Criteria for Objective Completion Project Schedule and Budget

4. December 8, 2003Slide 4 Societal Problem Defined The U.S. National Traffic Safety Administration states that one in three vehicles are unknowingly being driven with one or more significantly under inflated tires.

5. December 8, 2003Slide 5 Problem Characteristics *Rubber Manufacturer’s Association

6. December 8, 2003Slide 6 Societal Impact

7. December 8, 2003Slide 7 Government Solution Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act) Tire pressure monitoring – Section 13 Monitoring will be phased in over the next three years

8. December 8, 2003Slide 8 Federal Mandates Issues Provisions for direct and indirect monitoring –Direct Monitoring is through sensors mounted inside the tire –Indirect monitoring is calculated by wheel rotation rates through the ABS system Mandate declared ineffective and must be rewritten for only direct monitoring *Detroit News

9. December 8, 2003Slide 9 Mandated Alert Levels

10. December 8, 2003Slide 10 Pressure is Critical *Bridgestone/Firestone

11. December 8, 2003Slide 11 Temperature is Critical *Bridgestone/Firestone

12. December 8, 2003Slide 12 Solution Description The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature and maintains a history of pressure, temperature, vehicular speed, and mileage.

13. December 8, 2003Slide 13 OmnAuto Solution

14. December 8, 2003Slide 14 Scientific Merit and Technical Innovations Logs pressure, temperature, and associated data under real world conditions Most definitive study of tire operation to date Data collected will ultimately lead to the design of safer tires Alerts based on the relationship between temperature and pressure

15. December 8, 2003Slide 15 Goals and Objectives No chance of a repeat of the Ford/Firestone events. Consumer is given the capability to evaluate the statistical performance of their tires Historical data benefits manufacturers long-term design

16. December 8, 2003Slide 16 Management Plan The management plan establishes the following aspects: 1. A management structure 2. A detailed project plan 3. Communication plan 4. An evaluation plan

17. December 8, 2003Slide 17 Management Structure

18. December 8, 2003Slide 18 Major Milestones – Phase 0 SBIR Presentation SBIR Document

19. December 8, 2003Slide 19 Schedule – Phase 0

20. December 8, 2003Slide 20 Major Milestones – Phase 1 Assembling Team Lab Prototype

21. December 8, 2003Slide 21 Schedule – Phase 1

22. December 8, 2003Slide 22 Major Milestones – Phase 2 Product Design Software subsystem Integration of hardware Testing Establish foothold with auto manufacturers and in lobbying efforts

23. December 8, 2003Slide 23 Schedule – Phase 2

24. December 8, 2003Slide 24 Major Milestones – Phase 3 Upgrade production line during manufacturer’s scheduled downtime Verify modifications to production line Documentation to be shipped with vehicles Training auto technicians Production of 34,500 units

25. December 8, 2003Slide 25 Schedule – Phase 3

26. December 8, 2003Slide 26 Major Milestones Production Out Years Establish warranty program Establish support program

27. December 8, 2003Slide 27 Production Out Years Schedule

28. December 8, 2003Slide 28 Evaluation Plan The OmnAuto evaluation plan covers the following areas: 1. Efficiency in meeting budget and schedule 2. Customer impact and satisfaction 3. Business success and future potential 4. Monitor milestones 5. Monitor quality assurance

29. December 8, 2003Slide 29 Evaluation Plan The project manager will update the task progress as defined in the project plan on a monthly basis Evaluation of the financial plan at three month intervals The management team will readdress feasibility at six month intervals Evaluation of the market at six month intervals

30. December 8, 2003Slide 30 Evaluation Plan The project manager will review the project plan after completion of each milestone. Quality assurance will be evaluated as an integral part of all of our meetings –Constant improvement of processes –Constant interaction for customer satisfaction

31. December 8, 2003Slide 31 Marketing

32. December 8, 2003Slide 32 SmarTire Comments “It is already apparent that there are several courses of action required for [the mandate] to be successful but they all are dependent upon a better- informed consumer.” -- John Bolegoh, SmarTire - February 2001 Comments to the National Highway Traffic Safety Administration

33. December 8, 2003Slide 33 Volvo Comments “Monitoring and reporting of tire performance certainly is one way to create a safer vehicle and add to product differentiation. Forward thinking manufactures beat the government every time. Definitely an interesting project!" -- Daniel Johnston, Volvo Cars of North America.

34. December 8, 2003Slide 34 Cost Per Unit Estimated Product Cost per Unit 56MB memory chip $ 24.00 Processor Board/Chip $ 60.00 Housing $ 40.00 Sensors $ 34.00 Total $158.00

35. December 8, 2003Slide 35 Profit Margin & Break Even FUNDING Phase 3 Cost $ 835,829.73 Phase 4 Cost $ 1,585,944.21 Total Development Cost $ 2,421,773.94 Cost per Unit $ 158.00 Profit per Unit $ 105.00 Sales Price per Unit $ 263.00 Sales Units30,000 Production Units34,500 Total Sales $ 7,890,000.00 Total Product Cost $ 7,872,773.94 Profit/Loss $ 17,226.06 Units sold for Breakeven30,000 Cars needing sensor in 20054,000,000 Market Share to Break even0.750%

36. December 8, 2003Slide 36 Funding Plan Department of Transportation SBIR proposal Small business loan Government loan or small business grant

37. December 8, 2003Slide 37 Budget Plan – Phase 1 SBIR Funding Limit for Phase 1: $100,000 Project Start Date: Mon 12/8/03 Project Finish Date: Wed 4/21/04

38. December 8, 2003Slide 38 Budget Plan – Phase 2 SBIR Funding Limit for Phase 2: $750,000 Project Start Date: Mon 4/21/04 Project Finish Date: Thu 7/7/05

39. December 8, 2003Slide 39 Budget Plan – Phase 3 Project Start Date: Mon 4/23/04 Project Finish Date: Mon 3/21/05

40. December 8, 2003Slide 40 Budget Plan – Phase 4 Project Start Date: Mon 3/21/05 Project Finish Date: Fri 12/25/09

41. December 8, 2003Slide 41 Resource Plan – Phase 1  Certain overhead resources like facilities will come from the Old Dominion University A file server will be needed for hosting website promotion, storing data files and document information storage. The Software Development Suite (Desired Vendor- Rational Software) is used for the software development. Cost for Phase 1 (Resources only) : $ 30,392.26

42. December 8, 2003Slide 42 Resource Plan – Phase 2 Airfare: Booth: Car Rental: Desktops: Development Software: Entertainment: Hotel: Laptop: Lobbying Funds: Office Software: Overhead: Per Diem: Server: Test Track: $14,400.00 $30,000.00 $1,720.00 $12,000.00 $32,000.00 $1,500.00 $6,300.00 $2,250.00 $60,000.00 $1,000.00 $160,815.81 $1,800.00 $5,000.00 $20,000.00 Cost for Phase 2 (Resources only) : $ 348,785.81

43. December 8, 2003Slide 43 Resource Plan – Phase 3 Airfare: Booth: Car Rental: Document Printing: Entertainment: Lobbying Funds: Hotel: Per Diem: $14,400.00 $30,000.00 $1,720.00 $66,240.00 $1,500.00 $6,300.00 $50,000.00 $1,800.00 Cost for Phase 3 (Resources only) : $ 171,960.00

44. December 8, 2003Slide 44 Resource Plan – Phase 4 Airfare: Booth: Car Rental: Entertainment: Hotel: Lobby Funds: Per Diem: $28,800.00 $30,000.00 $3,440.00 $3,000.00 $12,600.00 $100,000.00 $3,600.00 Cost for Phase 4 (Resources only) : $ 181,440.00

45. December 8, 2003Slide 45 Staffing Plan – Phase 0 & 1 Phase 0 CS410 Team Phase 1 Project Manager Electrical Engineer (2) Financial Analyst Lawyer Market Analyst Mechanical Engineer (2) Programmer (4) Quality Assurance (2) Technical Writer Web Designer

46. December 8, 2003Slide 46 Staffing Plan – Phase 2 Phase 2 Project Manager Electrical Engineer (2) Market Analyst Mechanical Engineer (2) Programmer (4) Professional Driver Quality Assurance (4) Technical Writer

47. December 8, 2003Slide 47 Staffing Plan – Phase 3 Phase 3: Project Manager Electrical Engineer (2) Installation Engineer (15) Market Analyst Mechanical Engineer (2) Technical Writer Trainer

48. December 8, 2003Slide 48 Staffing Plan – Phase 4 Phase 4 Project Manager Electrical Engineer Market Analyst Mechanical Engineer Quality Assurance Technical Writer (2)

49. December 8, 2003Slide 49 Risk Issues Societal –Information overload Managerial –Time to market –Automobile manufactures, sub-contractors and lobbyist group Financial –Small Business Loan Technical –Cost of implementation of the system –Proprietary protocols for existing car networks –The system requires R f receiver Legal –Liability if the system is not functioning properly –Government Mandates

50. December 8, 2003Slide 50 Conclusion Tires are not properly inflated Federal Mandate is not strong enough If data is available, safety will improve, both long and short term If we save only one life, OmnAuto will be a huge success.

51. “All Car” Questions?

52. December 8, 2003Slide 52 Processor Components <<

53. December 8, 2003Slide 53 SmarTire Sensors <<

54. December 8, 2003Slide 54 Graphical User Interface Rotate Tires View Graphs Log Repaired Tire Equipment Settings Exit Main Page < <<

55. December 8, 2003Slide 55 GUI View Graphs Temp vs. Speed Temp vs. Distance Temp vs. Time Exit Main Page> View Graphs < <<

56. December 8, 2003Slide 56 GUI Rotate Tires > Rotate Tires Exit Main Page Driver Front Tire Tire#K102QL61Z Tire#K102QL92Z Tire#K102QL30Z Tire#K102QL23Z Tire#K102QL74Z < <<

57. December 8, 2003Slide 57 GUI Rotate Tires > Rotate TiresMain Page Passenger Front Tire Tire#K102QL61Z Tire#K102QL92Z Tire#K102QL23Z Tire#K102QL74Z < <<

58. December 8, 2003Slide 58 GUI Rotate Tires > Rotate TiresMain Page Passenger Rear Tire Tire#K102QL92Z Tire#K102QL23Z Tire#K102QL74Z < <<

59. December 8, 2003Slide 59 GUI Rotate Tires > Rotate TiresMain Page Driver Rear Tire Tire#K102QL23Z Tire#K102QL74Z < <<

60. December 8, 2003Slide 60 GUI Rotate Tires > Rotate TiresMain Page Thank you. Your new settings have been saved. < <<

61. December 8, 2003Slide 61 GUI Log Repaired Tire Exit Main Page> Log Repaired Tire Tire#K102QL61Z Tire#K102QL92Z Tire#K102QL30Z Tire#K102QL23Z Tire#K102QL74Z < <<

62. December 8, 2003Slide 62 GUI Log Repaired Tire Exit Main Page> Log Repaired Tire Tire#K102QL30Z Describe the repair _________________ < <<

63. December 8, 2003Slide 63 GUI Log Repaired Tire Exit Main Page> Log Repaired Tire Thank you. The repair information has been saved. < <<

64. December 8, 2003Slide 64 GUI Equipment Settings Temp vs. Speed Temp vs. Distance Temp vs. Time Exit Main Page < <<