1. POZZOCRETE …The First Three Years Dirk India Private Limited

2. In the year 2000 virtually no fly ash was being used in high quality concrete in India WHY?

3. Through lack of awareness? Many of the World authorities on fly ash.. Mehta Naik And our own Professor Ravindra Dhir Indian by birth and most started their academic careers here in India Malhotra

4. Poor quality of Indian fly ashes? Dirk did extensive testing of a number of Indian fly ashes The quality varies but generally there are many Good sources of fly ash in India

5. Lack of availability of fly ash? Lots of collectors Power Station Policy of Fly ash for free

6. Lack of skills in the engineers? Look around! High quality structures built despite a Poorly educated labour force

7. Knowledge Material Availability Skill You can have the.. But…..

8. CONFIDENCE

9. Fly ash is used for concrete around the world – some countries even import it for use in construction They have the confidence in the product

10. Suitable national standards Controlled sources of material Competent companies supplying Quality assured product

11. In late 2000 Dirk India Private Ltd was set up to fulfil the needs of the Indian Construction Industry Since then……

12. About 5,00,000 m3 of concrete has been produced containing Pozzocrete Authorities such as M.S.R.D.C, CIDCO & Irrigation Department allow quality assured fly ash in specifications The first ISI Standard Mark in India for flyash was awarded to DIRK

13. So why the change in three years? That little phrase……. …….28 days strength

14. We all know of the benefits in fresh concrete Increased workability Better cohesion Reduction in heat We all know of the long term benefits Increased durability Better resistance Longer term strength growth

15. But it’s the bit in the middle that has made The difference The 28 day strength Because Pozzocrete is sold to strict Quality standards, Engineers have learned that they can rely on achieving the strength When they want it – every time

16. They can rely…… Confidence……. The missing ingredient!

17. Suitable national standards Controlled sources of material Competent companies supplying Quality assured product DIRK India Private Ltd x    

18. DIRK has offered Not only a quality assured product but full technical support in achieving the results that Consultants, Engineers and Builders need To give them confidence to rely on Pozzocrete

19. Some of the companies with confidence ACC B G Shirke Dyckerhoff &Widmann Duramix Gammon India Hiranandani Kalpatru Group Lunkad Group RMC Readymix Larsen &Toubro Lockandwala Patel Engineering Runwal Estates Shaporji Pallonji Tarmac Valech Petron Kumar Builders

20. Have confidence in DIRK When you buy Pozzocrete you buy a promise We Promise : Help you design the right concrete mix to meet your needs Provide on site support and training And that every bag will perform the way the sample bag did

21. DIRK = Confidence Confidence = Utilisation Utilisation = Benefit : Benefit to the natural environment Benefit to the built environment Benefit to all of us

22. POZZOCRETE… …confidence Dirk India Private Limited